Greg McAllister | Street Fight

How Retailers Can Bridge the Gap With Beacons

Greg McAllister

How Retailers Can Bridge the Gap With Beacons

Using beacons, content can be delivered to a consumers’ mobile device that augments the shopping experience and bolsters the relevancy of the merchant’s real-time communications based on the consumer’s location and real-time behavior. As a result, the messaging can be perceived by the consumer less as “marketing” and more as “helpful.”