Gib Olander | Street Fight

Why Social Media Is a Battleground for Prompted Search

Gib Olander

Why Social Media Is a Battleground for Prompted Search

In a world of omnichannel search, a business’s social media spaces are places where consumers can find what brands have to offer at a local level. As consumers search across a larger palette of devices and channels such as social, a brand needs to view its social spaces as battlegrounds for prompted search.

Why Brands Need to Master Prompted Search

Gib Olander

Why Brands Need to Master Prompted Search

When a business launches a new product, or, say, the latest Harry Potter adaptation hits the market, retailers are often challenged to update their location pages in a timely manner to show the availability of the product for consumers who rely on local search to find what they want nearby.

Why Data Attributes Power the Long Tail of Local Search

Gib Olander

Why Data Attributes Power the Long Tail of Local Search

The mandate for brands is simple: manage data attributes as a crucial element of your location marketing strategy. But it’s not enough to create attributes. You need to constantly monitor the ever-changing nature of your business and your customers and be ready to act on your attributes as needed.

Why Local Businesses Should Treat Their Store Locator Like a Shopping Cart

Gib Olander

Why Local Businesses Should Treat Their Store Locator Like a Shopping Cart

For businesses that operate multiple store fronts, store locators are critical revenue-generating assets. But too often, the locators are treated like a forgotten tool sitting on the shelf, collecting dust and rust. Instead, they need to make the discovery process and conversion to offline visits as easy and personal as Amazon does.

Brands, Meet the Data Amplifiers

Gib Olander

Brands, Meet the Data Amplifiers

Data amplifiers distribute and publish your data to a broader audience than you could ever do on your own — what I call the “network effect.” Your brand becomes more visible because your business data becomes more open and accessible to the influencers who are in a position to help customers find your business.

Why 2016 Will Be a Big Year for iOS 9

Gib Olander

Why 2016 Will Be a Big Year for iOS 9

Apple has established a new standard for conducting “nearby” searches, thanks to an enhancement to the Apple Spotlight search functionality. This moves the consumer down the path to purchase in a few significant ways, including proactive local search content and results that change by time of day.

Do You Bing? If Not, It’s Time to Start

Gib Olander

Do You Bing? If Not, It’s Time to Start

Microsoft recently announced that Bing turned its first profit since being launched in 2009. The company continues to extend its reach, grow its share of the search market, and add features that make it a stronger commerce tool. The question businesses should be asking is not whether Bing will catch up to Google, but whether they view Bing as a critical publisher to improve the reach of their location data.