The local search market is changing. On the buy-side, enterprise advertisers are starting to assert their control, demonstrating that they can leverage large footprints to compete in local with clean distributed data, and accurate claimed citations. Consumers, meanwhile, increasingly want to use their mobile devices for more activities than navigational search, expecting to be able to buy and not only find goods and services nearby. The advancements of local search are evolving so rapidly that a race to control consumer behavior may be brewing between the Davids and Goliaths…
5 Leading Indicators of the Future of Local Search
The local search market is changing. On the buy-side, enterprise advertisers are starting to assert their control, demonstrating that they can leverage large footprints to compete in local with clean distributed data, and accurate claimed citations. Consumers, meanwhile, increasingly want to use their mobile devices for more activities than navigational search, expecting to be able to buy and not only find goods and services nearby. The advancements of local search are evolving so rapidly that a race to control consumer behavior may be brewing between the Davids and Goliaths…