Andrew Dubatowka | Street Fight

The Benefit of Beacons Is in the Past and the Future — Not in the Present

Andrew Dubatowka

The Benefit of Beacons Is in the Past and the Future — Not in the Present

The discussion around bluetooth beacons and other proximity messaging technologies has largely centered on real-time advertising. But the benefit of beacons extends well beyond the “here and now” scenario; the devices create new opportunities for marketers to build deeper audience segmentations and more advanced location targeting that we’ve barely begun to explore…