Alistair Goodman | Street Fight

Cost-Per-Visit and Bad Location Data: Are You Really Getting What You Pay For?

Alistair Goodman

Cost-Per-Visit and Bad Location Data: Are You Really Getting What You Pay For?

CPV is generating a welcome dialogue in the ad industry as it wrestles with questions such as how to value repeat customer visits and how much is a visit worth. Key to answering all these questions, though, is clearly understanding the accuracy of the underlying location data being used to score the visit.

Why Carrier Data Is the Key to Unlocking Mobile Verification

Alistair Goodman

Why Carrier Data Is the Key to Unlocking Mobile Verification

Brands like P&G are placing new demands on agencies and media providers for increased transparency and accountability, which in turn has led to significant advances in areas like viewability. The next battleground is clearly verifying the data accuracy of the underlying ingredients – namely the quality of data used for targeting and measurement.