About Us

Street Fight is a media, events, and research company focused on the business of hyperlocal content, commerce and technology. The Street Fight website publishes news, commentary, case studies, and how-to articles to help the hyperlocal ecosystem achieve sustainable business models. To read more about our start, click here.

Street Fight Insights conducts research and analysis on industry trends within hyperlocal marketing. Drawing on the direct experiences of participants in this dynamic ecosystem combined with powerful data from original and existing sources, Street Fight Insights publications feature the knowledge and best practices required to succeed.

Street Fight Events operates proprietary and custom events for all aspects of hyperlocal business. The Street Fight Summit is our flagship event, held in New York City every fall.

Find out who‘s behind Street Fight, meet our contributors and drop us a line.

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Newsletters

Get hyperlocal headlines in your box every morning with Street Fight Daily. For financial analysis and the market potential of hyperlocal businesses, subscribe to The Hyperlocal Investment Report.

Street Fight Insights: ‘The Local Merchant’

Street Fight's white paper research report is a playbook for anyone looking to succeed in the hyperlocal marketing ecosystem. Combining research from over 50 interviews with expert analysis, the report provides key insight into an exploding market opportunity. Buy your copy today!

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Get the latest Street Fight news, information and analysis via Twitter and Facebook.

Why Check In?

“I did not want to be mayor of my dentist’s office. Why did I even check in?” wondered Digital First Media's Steve Buttry in a recent tweet. Street Fight's David Hirschman takes a look at check-in services from a consumer perspective, and tries to figure out why we feel so compelled to use services like Foursquare.

Sponsored Post: Improving Online Offers

Although couponing has gained mainstream acceptance, coupons have proven an inefficient way to redeem an offer. In a new white paper OfferWise offers guidance on integrating mobile and in-store experiences; creating trackability; and thrilling shoppers.

Facebook Connect & Local

Where Facebook starts to get "spooky powerful" is in its capability to deliver local ads to a Facebook Connect network that will be personalized and reflect the actions, comments, likes and dislikes of your friends.. This will tap into a recognizable social graph as Facebook seeks to do – and it could turn into an extremely lucrative, higher CPC line of business.

The ‘Twisted Thinking’ Behind SMB Self-Service

Closely CEO Perry Evans unpacks the ideas behind attempts to create self-service platforms for SMBs to place online ads: "Technology comfort alone will not drive scaled merchant participation."

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