Street Fight follows the dynamic disruption taking place in the local marketing ecosystem. New ways to connect with consumers abound, from mobile targeting to point-of-sale systems and even scheduling platforms.
Startups and legacy companies alike have emerged with offerings from local search and mobile marketing to the increasingly important back-office operations. These options have steadily displaced print media, yellow pages and coupons as important channels to reach consumers, and have provided opportunities for more trackable ROI and attribution.
Street Fight tracks this evolution in local marketing through its daily website and newsletter; guides the industry with white papers and reports; and hosts must-attend conferences in New York and San Francisco.
Street Fight will evolve its coverage with the varied directions of this industry. We will cover this “Street Fight” underway as these solutions providers battle for the most successful ideas and the most market share. To read more about our start, click here.