Street Fight is a media, events, and research company focused on the business of hyperlocal publishing, commerce, marketing and technology. The Street Fight website publishes news, commentary, case studies, and how-to articles to chronicle the hyperlocal ecosystem’s development of sustainable business models.
Street Fight Insights conducts research and analysis on industry trends within hyperlocal marketing. Drawing on the direct experiences of participants in this dynamic ecosystem combined with powerful data from original and existing sources, Street Fight Insights publications feature the knowledge and best practices required to succeed.
Street Fight Events operates proprietary and custom events for all aspects of hyperlocal business. The Street Fight Summit is our flagship event, held in New York City every fall.
Street Fight was launched to cover the disruption taking place in the way local businesses connect with local consumers. Startups and legacy companies alike have emerged with offerings from local search and mobile marketing to the increasingly important back-office operations. These options have steadily displaced print media, yellow pages and coupons as important channels to reach consumers, and have provided opportunities for more trackable ROI and attribution.
Street Fight will evolve its coverage with the varied directions of this industry. We will cover this “Street Fight” underway as these solutions providers battle for the most successful ideas and the most market share. To read more about our start, click here.