Wouldn’t it stand to reason that higher receptivity to promotional messaging comes when consumers are truly in buying mode. And wouldn’t the probability of that mode be greatest when someone is in-store, as opposed to browsing Instagram on their couch?
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The Future of Retail: ‘In-Store Mode’ and In-Aisle Payments
Wouldn’t it stand to reason that higher receptivity to promotional messaging comes when consumers are truly in buying mode. And wouldn’t the probability of that mode be greatest when someone is in-store, as opposed to browsing Instagram on their couch?