Webinar: Big Data, Local Relevance | Street Fight

Webinar: Big Data, Local Relevance

local-search[twitter style=”vertical” source=”streetfightmag” hashtag=”#localsearch” text=”Free Webinar: Big Data, Local Relevance.” float=”right”]In this webinar recorded Dec. 4, 2013, Patrick Dolan, COO, IAB, and David Petersen, CEO, Sense Networks, bring data and insights to a discussion with Luke Edson, VP-National Markets,YP. The one-hour webinar is viewable below.


From a search for a business, to the aisles they roam in the store, to the goods and services they purchase, customers’ activities are becoming user profiles, cookied paths and stored purchase history that help real-world businesses to track them — as much to retain customers as to make that customer experience better suited to the individual and less frustrating.

Forward-thinking companies are building new technologies and tools that use this big data to help stores better understand their business and their customers’ buying (and searching) behavior. These new tools are aimed at acquiring new customers in new ways, personalizing their in-store experience and anticipating their needs. This webinar will cover the offline data sources that are being integrated into online marketing tools and give examples of how they are being used to get the right message to the right customer at the right time.

About the Speakers

David Petersen – Chief Executive Officer Sense Networks:

As Chief Executive Officer, David Petersen is responsible for setting the vision and execution path of Sense Networks. Petersen joins Sense following his tenure as Senior Vice President at The Nielsen Company, where he established himself as a leader in the mobile, analytics, and media industries.

Prior to joining Nielsen, Petersen served as Senior Vice President of Product Management and Senior Vice President of Business Development at Telephia. Before joining Telephia, Petersen was a Senior Manager at BellSouth Telecommunications in the consumer finance and marketing organizations. He began his career doing macroeconomic research with the Federal Reserve Bank of Atlanta.

Luke Edson, VP-National Markets YP:

Senior operating executive in the digital media industry with track record of delivering customer, revenue and profit results. Possess a broad range of experience, with strengths in: key account strategic selling, sales team management, strategy development, trade marketing, advertising technology, process design and efficiency, P&L management, leadership and M&A. Maintains a deep portfolio of national contacts including C-Level executives with leading advertisers, agencies and publishers.


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