5 Self-Serve Platforms for Location-Based Mobile Campaigns

Although there’s still debate within the ad tech community over whether SMBs are best served by self-serve platforms, the demand is certainly there. With limited budgets and a strong desire to get the most bang for their buck, local business owners are searching for self-managed advertising and marketing solutions.

7 Ways Hyperlocal Vendors Benefit From Self-Serve Sales Models

By doing away with expensive sales teams and giving local merchants a way to buy ads or services through automated systems, vendors can keep acquisition costs low and also reduce churn…

6 Ways SMBs Can Use Mobile to Reach Targeted Audiences

Whether or not a mobile campaign proves successful for a small business hinges less on the content of the campaign than on whether the right audience is being targeted. In many cases, it’s up to hyperlocal vendors to educate SMB clients about the possibilities in mobile audience targeting. Here are six takeaways that vendors should focus on in those discussions…

7 Strategies for Using Mobile to Drive In-Store Sales

Mobile commerce is driving nearly $40 billion worth of sales for retailers today, with 84% of consumers now using their devices before or during real world shopping trips. Here are seven strategies that retailers of all sizes should consider as they begin using mobile to drive purchases…