How YP Plans to Move Beyond the Review

We recently caught up with Darren Clark, chief product officer at YP, to talk about the changes in the local search market and how developments in “big data” could create new ways for consumers to find businesses nearby…

Why So Many Local Search Sites Are Adding Business Services

Strategies around SEO, listings management and SEM have long helped businesses generate clicks, calls and store visits. And while this remains true, search sites have recently begun putting more emphasis on adding tools and services that look to accelerate the purchase process…

YP Now Lets You Target Mobile Ads Based on Desktop Searches

The company has announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to targets ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent on retargeting campaigns…

Street Fight Daily: Uber Paves Way to IPO, GM Sells Ads In Cars

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyUber Closes $1.6 Billion in Financing (New York Times)… GM Is Beaming Advertisements Into Your Car (Fast Company)… Sensory Marketing Is the Next Frontier in Mobile Advertising (AdAge)…

The Year in Local Search: A Timeline of the Top Stories of 2014

The holiday season is a time to contemplate the year gone by, so we’ve rounded up some of the top news stories in local search over the past 12 months. It was a year marked by Foursquare’s rebranding, Google’s new SMB interface, and upgrades from the likes of Apple, Yelp, Yahoo, YP, MapQuest, and Bing…

Openings and New Hires at Niche Media, Balihoo, and YP

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Yext, SnapRetail, PlaceIQ, eBay, Hearst, and more…

YP Study Touts the Effectiveness of Its Search Products

Earlier this week, the 100+- year-old company released new research that found adults who use YP to search online are more engaged in several key ways compared to other searchers. Street Fight spoke with YP’s CMO Allison Checchi recently, who said that the company’s deep roots in local search help drive that behavior.

Is Location More Than a Feature in Mobile Advertising?

The rise of smartphones has created a wealth of location data that marketers on both the buy- and sell-side are desperate to capitalize on. But is location really more than just another targeting mechanism for mobile advertising? That was the question posed to a Street Fight Summit panel Tuesday…

Openings and New Hires at YP, Hailo, Google, and LivingSocial

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Advance Visibility, Hearst, Cross-Post, Placed and more…

Street Fight Daily: Clinkle Finally Launches, Ron Johnson’s New Startup

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyClinkle Finally Launches Its Payments Service (But Not The One Originally Promised) (GigaOm)… Former Apple Exec, J.C. Penney CEO to Launch Delivery Startup (Business Insider)… Macy’s Aims to Become Retail Tech Powerhouse With Latest Moves (Fortune)…

Where Online Ordering of Local Products and Services Is Headed

Any local search site that sets its sights on powering transactions will need to take into account the broad range of consumer needs in the local space. But some products are likely much better suited to online purchasing than others…

Street Fight Daily: Uber’s ‘Gentler’ Approach, The Return of Directories

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyUber CEO Thinks It Needs To Be Kinder And Gentler Now That It’s On Top (TechCrunch)… Foursquare Reintroduces Leaderboards in Swarm Update (Mashable)… Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories (SearchEngineLand)…

YP Hooks Up With Goodzer to Add Services Data to Search

YP has announced a new partnership with Goodzer that will populate the company’s local search product with information about service provider offerings from the startup. It’s the latest in a series of moves by the yellow pages carve-out to rejuvenate its local search product and draw users away from Yelp and Google, as pressure continues to mount on the listings model…

Street Fight Daily: Baidu Bets on Local, Court Says Yelp Doesn’t Extort

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyBaidu Boosts Location-based Platform With New Services, $10M Investment (Reuters)… Yelp Escapes Extortion Lawsuit Unscathed, Except For Its Reputation (Engadget)… Airbnb Under Fire for ‘Secret’ Plan to Release Users’ information (New York Post)…

Street Fight Daily: TaskRabbit Pivots, Bill Gurley On Uber

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyTaskRabbit Pivots, Launches On-demand Service for Cleaning, Handiwork, Moving, & Errands (VentureBeat)… How to Miss By a Mile: An Alternative Look at Uber’s Potential Market Size (Above the Crowd)… Birchbox Is Opening Its First Retail Store, And Here’s What It Looks Like (BusinessInsider)…

New Listing Services Will Help Local Data Go Digital

Somewhat unexpectedly, 2014 has seen a profusion of companies entering the listing management arena, many of them veterans of related disciplines. Those of us with long experience in the space are not surprised that others would see the value in helping businesses get found on local search sites and apps. But why the sudden surge of activity?

Street Fight Daily: Square Kills Wallet App, Yelp Integrates Booking Service

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySquare Pulls Failed Wallet App as Troubles Mount (Wall Street Journal)… Yelp Bites Back At OpenTable, TripAdvisor And Google With Free Yelp Reservations Service (TechCrunch)… Apple Reportedly Integrating NFC Technology into iPhone 6 (MacRumors)…

Two Years After Private Equity Carve-Out, What’s Next for YP?

Two years ago, AT&T shed its local marketing business, selling a majority stake in its print and digital yellow pages assets to Cerberus Capital for $950 million in cash and debt. During a conversation with Street Fight, the company’s CEO David Krantz said the company is well-ahead of where its private equity parent expected it would be, and discussed how YP planned reprise its role as a leading consumer brand…

Street Fight Daily: Square Orders Ahead, Airbnb Faces SF Ban

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square’s New Way to Make Cash: An Order-Ahead Option (Recode)… Airbnb Faces Near-Ban In San Francisco (Huffington Post)… Airbnb Faces Near-Ban In San Francisco (Huffington Post)…

Street Fight Daily: Airbnb Clashes In Court, DeliveryHero Raises $85M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyNew York’s Case Against Airbnb Is Argued in Albany (New York Times)… Delivery Hero Gobbles Another $85M To Fuel A Price War With Just-Eat (TechCrunch)… Facebook’s “Nearby Friends” Must Work Against the Historical Failure of People Discovery (GigaOm)…