Yodle | Street Fight

Street Fight Daily: Verizon and Google’s Yahoo Bids, Foursquare President on Data Accuracy

The Editors

Street Fight Daily: Verizon and Google’s Yahoo Bids, Foursquare President on Data Accuracy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon to Proceed With Yahoo Bid, Google Weighs Offer (Bloomberg)… The Right Questions to Ask About Location Data Accuracy (eMarketer)… Facebook Is Testing Weather Alerts on Mobile (The Next Web)…

Street Fight Daily: Groupon’s New Merchant App, Google Announces ‘Analytics 360’ Ad Products

The Editors

Street Fight Daily: Groupon’s New Merchant App, Google Announces ‘Analytics 360’ Ad Products

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Launches New Merchant App That Puts the Daily Deal Front and Center (TechCrunch)… Google Introduces Products That Will Sharpen Its Ad Focus (New York Times)… Yelp’s Founder Once Thought No One Would Want to Post Opinions on the Internet (Chicago Tribune)…

Street Fight Daily: Alibaba Buys 5.6% of Groupon, Apple and Google Struggle for Upper Hand

The Editors

Street Fight Daily: Alibaba Buys 5.6% of Groupon, Apple and Google Struggle for Upper Hand

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alibaba Gets New Learning Opportunity with 5.6% Stake in Groupon (Bloomberg)… ‘Apple’s Bargaining Power Over Google Is Weaker Than Previously Thought’ (Business Insider)… The Battle for App-Specific Maps (VentureBeat)…

Street Fight Daily: Web.com to Acquire Yodle, Foursquare Latest to Embrace On-Demand Delivery

The Editors

Street Fight Daily: Web.com to Acquire Yodle, Foursquare Latest to Embrace On-Demand Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Web.com to Buy Online Advertising Firm Yodle (Wall Street Journal)… Foursquare Adds Deep-Linking Integration with Delivery.com (The Next Web)… Groupon Soars 23% on Favorable Earnings (TechCrunch)…

Street Fight Daily: Facebook Wants a Piece of the Search Pie, Alphabet and Amazon Earnings Reports

The Editors

Street Fight Daily: Facebook Wants a Piece of the Search Pie, Alphabet and Amazon Earnings Reports

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Takes Aim at Search Again (Wall Street Journal)… Google CEO Sundar Pichai Cites “Real Sense of Energy and Focus” for Success (TechCrunch)… Amazon Sales Top Estimates (Bloomberg)…

Street Fight Daily: Instagram’s Location Search, YP Spins Off Print

The Editors

Street Fight Daily: Instagram’s Location Search, YP Spins Off Print

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Update Adds Search By Location, Revamped Explore Section For Trending Photos (The Next Web)… YP To Spinoff Print Yellow Pages Business, Stay Focused On Digital (Marketing Land)… Here’s What Facebook Wants Mobile Ads to Look Like (Recode)…

ReachLocal CEO: Digital Ad Industry Has a ‘Very Poor Reputation’ Among Small Businesses

Steven Jacobs

ReachLocal CEO: Digital Ad Industry Has a ‘Very Poor Reputation’ Among Small Businesses

Turnarounds take time — and no one is more aware of the challenges than Sharon Rowlands, who took the helm at ReachLocal almost a year ago. In an interview with Street Fight, Rowlands talks why she thinks ReachLocal is not the only company in small business marketing industry with brand problem, fixing the sales culture in local, and the need to move beyond top-line thinking.

Signpost Adds Payment Integration as Small Business CRM Market Grows

Steven Jacobs

Signpost Adds Payment Integration as Small Business CRM Market Grows

Signpost, a New York-based startup that got its start selling deals software to small business, wants to expand deeper into maybe the most important sources of data in the front-office: payments. The company has rolled out a new product that can programmatically pull customer information from a phone call or credit card swipe, and then send text messages or emails to those people with offers or requests for reviews…

As IPOs Near, Tech Takes Another Crack at Small Business

Steven Jacobs

As IPOs Near, Tech Takes Another Crack at Small Business

A handful of upcoming IPOs will add fuel to an already-competitive small business marketing and technology industry. But the fundamental question is how these companies slow an already rapid rate of commoditization, and “build a moat” around their businesses to hold back the next wave of startups looking to grab market share in their wake…

In Run-Up to IPO, Yodle Makes Its Bet on Local Marketing Automation

Steven Jacobs

In Run-Up to IPO, Yodle Makes Its Bet on Local Marketing Automation

Last week, the Wall Street Journal reported that local marketing firm Yodle was shopping for banks to underwrite a potential public offering. In an interview with Street Fight, Court Cunningham, chief executive at Yodle, declined to comment on the reports, but talked about the the evolution of the small business marketing space, the rise of local marketing automation, and the subsequent push by these companies to bundle services into an integrated product…

Closely Raises $3M to Turn Its Social Analytics App Into a Business

Steven Jacobs

Closely Raises $3M to Turn Its Social Analytics App Into a Business

Closely, the maker of Perch, a social analytics app for small businesses, has raised $3 million in a series A round of funding led by Grotech ventures. Amid a chaotic local marketing industry, the company has quietly built out a novel business model which draws on learnings from the consumer world to solve one of the most dire problems in the business technology industry: selling to small businesses…