How Push Notifications on Mobile Are Changing Hyperlocal

Push notifications have come a long way in the last 24 months. As businesses and brands we can no longer ignore the potential available to us to reach large audiences via this simple engagement model…

PODCAST: This Week in Location-Based Marketing — Samsung, JetBlue

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at whether Montreal-based DigiCity can do what others have tried before to marginal success; Xtify’s news about location-triggered push notifications; the resource of the week and Jonathan Stephen – head of mobile with JetBlue Airways, swings by to tell us about location is moving the airline industry forward…

PODCAST: This Week in Location-Based Marketing — Grabio, Xtify

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Grabio’s location-based classifieds, Radio Shack’s targeting of old phone users, and LivingSocial dropping Instant but moving into take-out food. Also: The Relevance Resolution and special guest Josh Rochlin, CEO of Xtify…

Playboy ‘Scout’ Reveals Geo-Based Nightlife Content

Has Geo-local jumped the shark? Mmm, not yet but close. Xtify’s Playboy Scout is a “mobile application enhanced with location-triggered content delivery” using the company’s geo-location push notification technology. Available on Android phones and soon on other smartphone platforms, the Scout application presents “exclusive” nightlife oriented offers and information about events, clubs, and bars which […]