Facebook, Waze and the Falling Cost of Mapping Technology

A lot of digital ink has been spilled about why Facebook would want to snap up Waze — namely, the company’s 40 million mobile users. But the discussions also verify the once-unthinkable reality that a startup could scale a navigation and mapping service into a billion-dollar business in five years. A number of technological trends have set the stage for Waze and other mapping and navigation startups to compete. Here’s a look at a few of them…

Street Fight Daily: Groupon Launches POS, Visa Updates Rewards

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Squares Up To Rivals With Groupon POS, An iPad App And Dashboard For On-Site, Mobile Payments (TechCrunch)… Visa Updates Offers Rewards Scheme With Point-of-Sale Discounts and Personalized Cardholder Alerts (TheNextWeb)… Bringing Social-Network Superpowers to the Real World (Wired)…

Street Fight Daily: Facebook Reportedly Circles Waze, Klout Dips Into Local Commerce

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Reports: Facebook Is Buying Social Mapping/Traffic App Waze For Up To $1B To Court Mobile Users (TechCrunch)… Klout Dips into Q&A and Local Commerce with Launch of New Questions Feature (GigaOm)… Trulia Agrees to Buy Real-Estate Software Maker Market Leader For $355 Million (Wall Street Journal)…

Street Fight Daily: Square Beefs Up Register, LivingSocial Hacked

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square Beefs Up Its Register for Restaurants (AllThingsD)… LivingSocial Hack Exposes Data for 50 Million Customers (New York Times)… Life360, A Family Networking App With More Users Than Foursquare, Is Now Headed For Cars, Smart Home Systems (TechCrunch)…

Street Fight Daily: Waze’s Advantage, Location Data Drives Mobile Ads

A roundup of today’s big stories in hyperlocal content, commerce, and technology.As Mapping Costs Rise, Waze’s Volunteer Army Will Give It an Edge  (AllThingsD)… Location Information to Make Mobile Ads More Valuable (CNET)… Foursquare Needs Check-ins to Build Strong Local Search Engine (Mobile Marketer)…

Street Fight Daily: AOL COO May Exit, Airbnb Expands Hyperlocal Contnent

A roundup of today’s big stories in hyperlocal content, commerce, and technology.COO Artie Minson Could Exit Aol, Patch Issues To Blame? (TechCrunch)… Airbnb’s Neighborhoods Program Expands With the Addition 93 Local Guides in 4 New Cities worldwide (The Next Web)… Foursquare CEO Looks Beyond Mobile Handsets: Anywhere There’s A Screen, We Want To Be On It (TechCrunch)…

Mapping Apps Making an Impact on Mobile Purchase Intent

Apps like Mapquest and Waze are used with a direct intention as part of “lower funnel” purchase considerations.But map users also demonstrate high engagement with visible advertisers served to them as a complement to their core navigation needs…

Street Fight Daily: Aol Under Armstrong, Big Moves in Online Delivery

A roundup of today’s big stories in hyperlocal content, commerce, and technology.At AOL Under Tim Armstrong, the Only Constant Is Change (AdAge)… Made To Order: Big Moves In Online Food Delivery (ReadWrite)… Report: Geo-Aware, Geofenced Ads Outperform Other LoMo Targeting (Screenwerk)…

Street Fight Daily: LivingSocial Hires CMO, Patch Talks Profitability

A roundup of today’s big stories in hyperlocal content, commerce, and technology.…. AOL Says One Out of Nine Patch Sites Profitable (SmartMoney)… Former Best Buy CMO Barry Judge Joins LivingSocial to Head Marketing (AllThingsD)… A Dire Prediction For Foursquare, With a Big Asterisk (Forbes)…

Street Fight Daily: Ford Adds Glympse, TribLocal Head Exits

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Ford Adds Support For Glympse, Lets Friends Know When You’ll Arrive (Mashable)… Chicago Tribune Exec Leaving Company (Chicago Tribune)… Their Apps Track You. Will Congress Track Them? (The New York Times)…

Street Fight Daily: FTC Clears Google, Square Sold at Starbucks

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Yelp Calls FTC Deal with Google a ‘Missed Opportunity’ (CNet)… Now on Sale at Starbucks: Square’s Credit Card Reader (The New York Times)… You’re Not Alone: Hyper-Local People-Finding (ClickZ)…

Street Fight Daily: Apple Vets Waze, Yelp Lawsuit Overturned

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Is Apple Plotting A Route To A Waze Acquisition? Rumours On The Road Point To Yes…  (TechCrunch)… Judge Can’t Order Yelp User to Edit Negative Review (Ars Technica)… eBay Tries Two New Ways to Sell: Drop-Off Points and Home Pick-Up (AllThingsD)…

Local Mapping Services and the Public Trust

The towering presence of Google in the mapping world today is testament to its success in product development, but this also indicates something else. People don’t just think of maps as a product to be consumed. It seems that we have begun to consider mapping services as a public trust…

PODCAST: This Week in Location-Based Marketing — Waze, Evzdrop

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about wheels, Weve, Waze — and would you spend $600 on Oakleys? Plus, special guest David Rush, co-founder of Evzdrop and Asif is live from the home of the Singapore Sling…

Street Fight Daily: Square Rolls Out Starbucks Deal, Waze Launches Ads

A roundup of today’s big stories in hyperlocal content, commerce, and technology.7,000 Starbucks Locations Added to the Square Wallet (AllThingsD)… Waze Begins Monetization Push with Location-Guided Ads (GigaOm)… Trulia’s Sales Surge as Real Estate Agents Use Mobile (Bloomberg Businessweek)…

Street Fight Daily: Waze Helps FEMA, Springer Continues Classifieds Push

A roundup of today’s big stories in hyperlocal content, commerce, and technology.How Waze’s Crowd-Sourced Data Helped FEMA Deliver the Gas After Sandy (GigaOm)… Buying Another Classified Site, Springer Sees Digital Filling Print Gap (Paid Content)… Tree Maps and Dwindling Cigarettes: One Hyperlocal Site’s Approach to Sandy (The New York Observer)…

Street Fight Daily: Waze Gets Social, LivingSocial Fallout Continues

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Waze Gets More Social, Helps Users Share Location and Connect (GigaOm)… LivingSocial May Need a Deal of Its Own (The Wall Street Journal)… Zillow Acquires Real Estate Shopping And Collaboration Platform For Brokers And Homebuyers, Buyfolio (TechCrunch)…

The Role of Directories in the New Local Ecosystem

Marissa Mayer’s announcement that Yahoo would be moving its focus away from local search, along with some other significant factors in the developing local ecosystem, calls into question the continued viability of a robust marketplace of local directory and search sites. Here are a few harbingers of a potentially more consolidated future…

Street Fight Daily: Urbantag Acquired, OpenTable Optimizes Mobile

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Social Network Tagged’s Fifth Acquisition: Location-Based Mobile Discovery App Urbantag (TechCrunch)… OpenTable Helping Restaurants to Lift Last-Minute Reservations on the Phone(AllThingsD)… A Waze Ahead of Apple in Map Race (AdWeek)…

Waze Highlights Inconsistencies in Local Data

There are too many different ways to categorize businesses, and none of them represents a unified standard for online search. Such a standard if widely implemented would make all businesses categorized as grocery stores line up neatly with each other and would provide a significant boost in overall relevancy…