Motista Report Indicates What Brands Can Do to Spark Emotional Engagement

The report’s results suggest that brands seeking a strong emotional bond with customers today must offer consistent experiences across a variety of channels and specifically seek out emotional connections through distinct strategies tailored to that purpose.

Street Fight Daily: The (Walmart) Empire Strikes Back, How Brands Forge Emotional Connections

TODAY IN LOCAL & DIGITAL MARKETING… Inside Walmart’s Rise as a Legitimate E-Commerce Player… Motista Report Indicates What Brands Can Do to Spark Emotional Engagement… Did Ad Blocking Just Flip from Protection Racket to Mobile Marketing Savior…

Street Fight Daily: Mobile Coupons On Verge of Overtaking Paper, Smart Speakers Capture Media’s Attention

TODAY IN DIGITAL MARKETING… Mobile Coupons Are About to Overtake Paper—Here’s How Retailers Can Capitalize on That… For News Publishers, Smart Speakers Are the Hot New Platform… Ohio Car Dealership Sees Early Success with Location-Targeted Mobile Ads…

Street Fight Daily: Online-to-Offline Attribution Platforms, Global Retailer Uses AI Vendor to Deliver Omni-Experience

TODAY IN DIGITAL MARKETING… 5 Online-to-Offline Attribution Platforms for Local Marketers… LeSportsac Uses AI to Build Omni-Experiences for Shoppers… Publishers Complain GDPR Consent Signals Are Ignored by Ad Buyers…

Street Fight Daily: Attribution Remains Top Challenge for Brands, Nextdoor Partners with HouseCanary

PARTNERSHIPS, ACQUISITION, AND PERSISTENT INDUSTRY PROBLEMS… Proving Local Attribution and ROI Remains a Top Challenge for Multi-Location Brands… Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network… Salesforce Will Acquire Data Integrator Datorama for a Reported $800M…

LBMA Podcast: Walmart, Target, LinkedIN

Featured on this week’s edition of the Location-Based Marketing Association podcast: LEGO + Grand Visual, LinkedIN, Vyking shoes, Walmart, Target, HERE + Decawave, LBMA D/A/CH.

Street Fight Daily: Foursquare’s Machine Learning-Based Attribution, Duopoly’s Damage Control

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Spotify, TGI Friday’s Enlist Foursquare for Machine Learning-Backed Measurement… Facebook Demands Advertisers Have Consent for Email/Phone Targeting… Google Reboots Advertising Tools to Give Users More Control Over Their Data…

Street Fight Daily: Google Steps Up Recommendations in Maps, Walmart Acquires Flipkart

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Goes Far Beyond Directions… Challenging Amazon Abroad, Walmart Buys Flipkart… Apple Is Removing Apps That Share User Locations With Third Parties Without Explicit Consent…

Street Fight Daily: Foursquare Debuts API for SMBs/Startups, Google to Survive Antitrust Challenge

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Solution, Foursquare Targets SMB and Startup Markets… Google Poised to Emerge Unscathed from European Antitrust Crackdown… 5 Ways to Make Your Startup Culture Stand Out…

Street Fight Daily: Mixed Numbers on Future of M-Commerce, Uber Expands Its Vision

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fewer Surveyed Consumers Indicate Buying on Mobile Phones in 2017 than in 2016… Uber CEO Outlines Expanded Mobility Plans… Walmart Joins Forces With Postmates to Combat Amazon…

Street Fight Daily: Sites Tap Audiences for Product Dev, Restaurants Court Young Customers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Publishers Use Their Audiences to Develop Products… Casual Restaurant Chains Use Tech to Attract Elusive Younger Customers… Facebook Suspends Another Data Firm for Using Cambridge Analytica-Like Tactics…

Toys ‘R’ Us Foot Traffic Analysis Reveals Challenges in Smaller Markets

The results of a new foot traffic analysis conducted by the location data firm Factual reveal that Toys “R” Us’ demise, while partly attributable to Amazon’s strength, could just as easily be blamed on stiff competition from within the brick-and-mortar retail market.

LBMA Podcast: Google’s Just A Line, Walmart & Handy, Snapchat

Also on the show this week: Drive Time Metrics, VisuWall, the Church of England, Macy’s, Home Depot + Pinterest, Philips Lighting.

Street Fight Daily: Media Buyers Weigh in on Facebook’s Data Changes, A New Era for Uber?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Agencies: Facebook’s Removal of Third-Party Data Turns Back the Clock on Targeting… A Deep Dive on the Challenges Facing New Uber CEO Dara Khosrowshahi… Paid Search, Shopping Campaign Media Buys Continue to Rise…

Street Fight Daily: Ad Tech Grows Faster Than Digital Advertising, FTC Investigating Facebook

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Money Goes to Ad Tech Than to Actual Media… The FTC Is Officially Investigating Facebook’s Data Practices… Walmart Files Patent for In-Store Drone…

Street Fight Daily: Leave In-Store Shoppers Alone, Google Courts Publishers as Facebook Flails

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In-Store Shoppers Lean on Tech, Want to Be Left Alone in Stores… While Facebook Battles Fires, Google Rolls Out Pro-Publisher Initiatives… Media Rating Council Considers Bumping up Video Ad Standards…

Street Fight Daily: Facebook Launches Local Hotspots, Media Companies Shift to YouTube

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches Express WiFi App for Its Local Business-Operated Hotspots… Why Media Companies Are Shifting Their Attention to YouTube… Why Publishers Are Eliminating Programmatic Silos…

Street Fight Daily: Walmart Expands Grocery Delivery Program, Numbers on Amazon’s Dominance

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart to Expand Grocery Delivery from 6 to 100 Markets by Year End… More Digital Time Spent on Amazon Than Next Nine Retailers Combined… Facebook Aiming to Launch News for Watch This Summer…

Street Fight Daily: Amazon & Walmart Disrupt Grocery, Facebook Pulls Plug on Separate Feed

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Competition from Amazon and Walmart, It’s Getting Tougher for Local Grocers… Facebook, Diverging from Snap, Decides Separating News from Friends and Media Unwise… Attribution Blind Spots Are Eating Into Your Performance…

Walmart Reimagines In-Store Shopping Experience with Mobile Update

Walmart’s new Store Assistant is an all-encompassing mobile app solution that includes features such as Walmart Pay, a product search bar, and a product scanner that shoppers can use to double-check prices inside stores.