Street Fight Daily: Google Maps Chief Replaced, Walgreens’ Mobile Strategy

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One of Google’s Most Influential Execs Was Replaced as the Head of Google Maps and is Biding his Time (Business Insider)… Retale, The App That Puts Weekly Store Circulars On Your Smartphone, Raises $12 Million (TechCrunch)… Once Left For Dead, is Foursquare Coming Back? (San Francisco Business Times)…

Google Hooks Up with Aisle411 to Map Stores

Share this:

The company will partner with Walgreens to test an in-store service that helps shoppers navigate store aisles. Throughout the shopping experience, shoppers can be introduced to personalized coupons and other promotional offers, as well as rewards that can be accrued just by browsing…

Street Fight Daily: YP Buys Sense Networks, Taskrabbit Delivers Cold Medicine

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.YP, a Mobile Search Firm, Buys Sense Networks (New York Times)… Walgreens Taps TaskRabbit to Deliver Cold Medicine to Shut-Ins (Mashable)… Facebook WiFi Comes to Some Netgear Routers, Allowing Small Businesses to Offer Free WiFi access (The Next Web)…

What Multilocation Brands Need to Do to Prepare for Facebook’s Graph Search

Share this:

National brands have invested nearly all their Facebook resources in building and supporting brand pages for the purpose of publishing content and managing customer relationships at the corporate level. But these brands don’t do business at the corporate level.They do business at the local level through large, brick-and-mortar networks. When it comes to Graph Search, these physical locations and their corresponding local Facebook pages are what really matter…

Mobile-Local Shopping Comes Into Focus

Share this:

Customers are getting poached right under retailers’ noses by Amazon and the rest of the showrooming brigade. So what are retailers doing to combat these challenges as we enter the biggest shopping season in the biggest year of local retail transformation since the invention of the department store? The results so far are mixed…

Street Fight Daily: Groupon Hits Low, Foursquare Helps Ad Sales

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon’s Stock Hits New Low, Slipping More than 5% on the Day (The Next Web)… Foursquare Helps Magazine and Radio Station Sell Ads (AdWeek)… Hyperlocal News Sites Mature as Founders of Baristanet, Dallas South News Move On (Poynter)…

Street Fight Daily: 02.09.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Reports Quarterly Loss, But Beats Revenue Expectations (AllThingsD)

AOL Hires Chief Content Officer for Patch (Reuters)

‘There Are No Layoffs Planned,’ Says Patch (Romenesko)