6 Ways Retailers Are Using Messaging Apps for Marketing

Popular consumer-facing apps like Viber, Kik, and WhatsApp, are pushing hard to become known as more than just messaging services, and one of the ways they’re doing that is by beefing up their social commerce capabilities. Here are six examples of innovative ways that retailers are using them to market to consumers.

Street Fight Daily: Lyft Revs Up Local Marketing, Pinterest Aggressively Adds Ad-Tech Partners

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Revs Up Its Local Marketing Efforts… Pinterest Adds 15 Ad Tech Companies to Beef Up Its Data and Measurement Game… T-Mobile Launching Device to Make Most Any Car ‘Connected’…