Street Fight Daily: Uber’s Secret Tools Undercut Competitors, Marketers Take on Google
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… ShopTalk ’17: Retail Brands Focus on Amazon ‘Work-Arounds’… Uber Employees Still Use Secret Tools to Target Drivers and Undercut Competition… Opportunity Knocks: Marketers and Media Take On Google…
Street Fight Daily: How Brands Fare on Snapchat, Facebook Reaches Out to Local Newsrooms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Report from Snaplytics Breaks Down How Brands Fare on Snapchat… Facebook is Beginning to Reach Out to Local Newsrooms… Google Maps Adds Feature Allowing Users to Plan and Share Itineraries…
Street Fight Daily: Yelp Sees Growth in Local Ad Accounts, Facebook Agrees to Audit
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Stock Plunges After Sales Outlook Misses Mark, But Local Ad Accounts Grow… Facebook Agrees to Audit of Its Metrics Following Data Controversy… Lyft Has Hired the Head of Google Street View to Lead Its Mapping Team…
Street Fight Daily: Twitter Struggles with Publishers, Retail Marketing and Measurement
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Falling Behind Snapchat and Facebook, Twitter Struggles to Attract Publishers… How Retail Marketing Changes As Measurement Tools Improve… Where the Digital Dollars Have Gone: How 15 Major Media Companies Have Invested in Digital…
LBMA Podcast: DineHero, Walkbase, and UrbanAirship
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: HIA Qatar, Kellogg’s, GeoSlam + BlackDog Robotics, PlaceIQ + Nielsen Catalina, Twitter and Intel Drones. Guest: Christiana DiMattesa — Under Armour Resource: Proxbook Report.
Street Fight Daily: Keeping Up With Mobile Shoppers, Google’s Mobile-First Index
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook, In Cross Hairs After Election, Is Said to Question Its Influence… FAQ: All About Google’s Mobile-First Index… How Walgreens’ App Update Will Leverage Beacons to Improve the In-Store Experience…
Street Fight Daily: Instagram Adds Tags for Shopping, Twitter Boosts Chatbot Game for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Tests Product Tagging Feature to See If It Can Drive Purchases… Twitter Offers Brands Customer Service Chatbots to Use in Direct Messages… IBM Acquires Dialogue-Based Shopper Platform…
Street Fight Daily: Google Ups In-Store Attribution Efforts, Twitter Considers Takeover
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Brings Store Visits to Google Display Network, Debuts Cross-Device Retargeting… Twitter is Said to Be Discussing a Possible Takeover… The Biggest Problem with Snapchat’s Geofilter Product
Street Fight Daily: Twitter Offers Native Ads On Audience Platform, Media Buy Leverage Changing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Offers Native Ads to Brands on Audience Platform… GroupM’s Brian Lesser: The Nature of Media Buying Leverage Has Changed for Good… This App Lets You Compare Ride-Hailing Prices As Well As Driver Payouts…
Street Fight Daily: Google Updates Analytics App, Ad Buyers Talk Digital Platforms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Updates Analytics App, Providing Insights in Five Minutes… What Ad Buyers Think About Facebook, Twitter, and Everything In Between… To Run a Killer Loyalty Program, Retailers Need to Think Big…
Street Fight Daily: Retailers Use Snapchat to Target Millennials, Walmart Buys Jet.com
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart is Buying Jet.com for $3 Billion and Will Announce the Deal Monday… With Hype Faded, Foursquare Tries Reinvention as a Data Business… Some Retailers Ignore Snapchat, While Others Capitalize with Lens and Geofilter Ads…