Storefront Fills a Growing Market for Short-Term Retail Spaces

Pop-up shops are becoming of a fixture of the omnichannel retail landscape — and not just during the holiday season. Storefront is a three-year-old startup that connects anyone who wants to sell and promote their wares with landlords who have retail spaces they want to rent — a “marketplace for renting short-term retail space,” as co-founder and CEO Erik Eliason described it. The model is proving successful in syncing both large retailers and local artisan/makers with physical spaces that would otherwise lie dormant.

Street Fight Daily: Pinterest Prioritizes Search Advertising, Facebook’s Quiet New Yelp Competitor

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Narrows Ad Focus to Match Users’ Interest (Wall Street Journal)… Is ‘Facebook Professional Services’ Facebook’s Stealth Project to Beat Yelp? (Search Engine Land)… Storefront Fills a Growing Market for Short-Term Retail Spaces (Street Fight)…

5 Hot Startups Connecting the Local Economy

It’s not just big box stores and ecommerce sites that are impacting our malls and main streets: the web has started to reinvent the very systems that help us find, buy and get on our hands on goods and service for sale in the real world. Here are five startups that want to help better coordinate our local economies…

Street Fight Daily: Big Cuts at LivingSocial, Yahoo’s SMB Head Departs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…LivingSocial Lays Off 400, Eyes Changes to Amazon Relationship (Recode)… Yahoo’s Small Business Head Amit Kumar Departs Company (Recode)… Sorry Apple Pay, Small Biz Just Not That Into You (CNBC)…

When the ‘Popup’ Store Sticks Around

Retailers from art galleries to apparel manufacturers have started to rethink their sprawling storefronts. Instead, companies have turned to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer…

LBMA Podcast: Pulsate’s Beacon-Based Marketing, Presence Orb

Top stories of the week include Facebook & Moves, Google’s contact lens camera, Storefront, Baidu’s mobile wallet launch in China, Bleamcard, Xaxis, and Verizon’s Relevant Mobile Advertising platform. And the feature of the week is Grand St. — a marketplace for creative technology.