Commercial real estate has so far been slow to adopt technology solutions, sticking with many of its traditional roles and processes to navigate a crowded, demanding market. But new companies like PivotDesk, TheSquareFoot, Fundrise, and PeerRealty are starting to change that.
Marketing technology company Connectivity went from a 20-person company to an 80-person company in a year and a half, and it’s poised to continue accelerating. Part of Connectivity’s success stems from fostering experimentation. “We always want to hire people who are entrepreneurs themselves, and let them know that they’re not going to get in trouble for failing,” said CEO Matt Booth.
When you’re fast-growing startup company, the most important thing is hiring the right people. That means people who can do the job, and also, in some cases, people who are willing to build desks, said Justin Donnarumma, director of sales at Signpost, a marketing automation technology company that launched in 2010. “That’s the kind of scrappiness we look for in new hires.”
There are three things any startup needs to think about as they bring together their team and begin to build out a first version of their product or service…