Social Factor Partners with Emplifi to Fuel the Social Commerce Wave

Social Factor Partners with Emplifi to Fuel the Social Commerce Wave

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Social Factor, a prominent digital agency specializing in social CRM and strategy, has recently announced an agency-level partnership with Emplifi, a leading customer engagement platform. This partnership ties in with a shift in digital marketing, aiming to revolutionize customer engagement strategies through a social commerce-first approach. Social Factor, known for its expertise in working with […]

Emplifi’s Platform Drives Social Commerce

Emplifi’s Platform Drives Social Commerce

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When Emplifi upgraded its social commerce cloud last month, the goal was to empower brands to create more shoppable content across social media channels. The upgrades help bridge the gap between social media marketing and ecommerce to drive conversions and revenue for clients, the company said. Zarnaz Arlia, CMO of Emplifi, said the upgrades couldn’t […]

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Amazon Takes a Page from the TikTok Playbook

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Social commerce provides the promise of an additional revenue stream for social platforms that have largely relied on advertising for monetization. The giants are copying each other to get there, and Amazon has taken a page from the TikTok playbook to spur its latest advance.

Is TikTok Getting into the Fulfillment Business?

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It seems TikTok wants to beef up its e-commerce operations in TikTok Shop. Getting into the fulfillment business could help the company drive commerce.

Amazon Dabbles in Social Commerce

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Rather than social channels increasingly morphing into shopping channels, is there opportunity for shopping channels to become more social? This is what Amazon has in mind with its latest move: a TikTok-like feed. This makes it the latest player to copy the red-hot TikTok.

Smaller Brands Are Struggling with Social Commerce. Here’s Why

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Social commerce is expected to grow 3x as fast as traditional e-commerce, according to a report by Accenture, to reach $1.2 trillion by 2025, but that doesn’t mean savvy marketers from smaller brands can’t find their own points of entry. By thinking outside the box and looking beyond Instagram and TikTok for attention, some midsize brands are finding opportunities to shine.

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Converting Scrollers into Shoppers: Why Social Commerce is Key for Holiday Retail Success

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The use of social commerce is gaining momentum, and it presents a huge opportunity for retailers to establish meaningful connections with consumers. In fact, 93% of executives are already moving their e-commerce strategies to social media, and 79% expect to use social media to sell products and services over the next three years, according to data from the Harris Poll and Sprout Social.

Shoppability is the New Black

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But like many Covid-driven trends, shoppable content has been accelerated by shifting circumstances. And now it’s on a collision course with the holiday season. This means that the companies that are positioned to capture that spend will reap the rewards this year. We’ve seen much jockeying in the ad tech world for this very reason.

Fintech Startup Fast Changes How and Where Customers Shop

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Fast’s payment button processes orders in seconds and, in the two-and-a-half years it’s been around, the company has secured $124.5 million in funding.

Report: E-Commerce Sites Must Fend Off Looming Challenge from Social Platforms

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The opportunity is ripe for social platforms with the right transactional infrastructure and e-commerce sites with a proper slate of marketing functions to cross into the conventional territory of the other, a new report from video marketing firm Magisto indicates. If e-commerce sites do not go beyond transactions to offer their vendors marketing possibilities, they may lose the market on transactions altogether.

Street Fight Daily: Social Networks Struggle with Ecommerce, Nextdoor’s ‘Neighborhood Favorites’

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Social Networks Face Obstacles in Road to Ecommerce Domination (Gigaom)… Nextdoor’s ‘Neighborhood Favorites’ Gets Closer to a Business Model (Local Onliner)… Millennials’ Growing Distrust of Plastic Cards Paves Way for Digital Payments (Marketing Land)…

Street Fight Daily: Mobile Payment Transactions to Reach $27B by 2016, How to Sell on Social Media

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… U.S. Proximity Mobile Payment Transactions to Reach $8.71 Billion in 2015 (eMarketer)… The New Wave of Selling on Mobile and Social (TechCrunch)… Amazon Books Should Be the Future of Brick-and-Mortar Retail Chains (Gigaom)…

Group Commerce CEO: Monetization of Local Content Is Still Evolving

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Strategy around local appears to be increasingly moving away from the novelty of daily deals, and toward a broader conversation about local commerce. And while there seems to be a notable decrease in the number entrepreneurs pitching pureplay deal startups, existing media brands continue to be interested in creating deals products…