LBMA Podcast: Uber, Geoscape, Sensewhere and Parking Ginza

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Canada’s CN Tower + Aruba, Ping app for AirBnB, Lowe’s with more Robots, Here Maps, Kontakt.io, JCDecaux + Amatil.

LBMA Podcast: LG + Volkswagen, Sensewhere + TomTom, July Systems

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Grab app for airports, 180LA agency, Advia, Luxe app, Post Fruity Pebbles, Google Maps, Wal-Mart, and Coach + JCDecaux.

7 Strategies For Measuring the ROI of Indoor Location Campaigns

Discounts. Shopping cart and cubes with percentNational retailers and CPG brands are willing to spend big on indoor location campaigns, but only when the platforms they’re using are providing an excellent return on their investments. As the industry continues to expand, vendors are being forced to get smarter about the ways they demonstrate ROI and sales lift. The more precisely an indoor platform can demonstrate its value on a per campaign basis, the easier it is to justify its price to skeptical corporate clients. Here are seven strategies for measuring the ROI of an indoor location campaign…

6 Strategies for Reaching Customers at the ‘Zero Moment of Purchase’

Targeting consumers at the “zero moment of purchase” — that is, while they’re shopping inside a store where a brand’s product are sold — is a proven way to increase conversion rates on mobile coupons and other discounted offers. Unfortunately, getting this type of high-impact marketing program off the ground can involve much more than a typical offline campaign. To find out more about what marketers should know, we consulted with experts in the field of purchase-based ad targeting…

6 Indoor Navigation Platforms for Retailers

Nearly three-quarters of consumers with smartphones say they would rather use their mobile devices inside a store than ask an associate for help. Here are six platforms that merchants of all sizes can use to help customers find products on store shelves and perhaps complete more transactions…

PODCAST: This Week in Location-Based Marketing — Triton Digital

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss news from Placecast, Facebook, Foursquare, Grokr, Sensewhere, Shopular, Chase Bank, UrbanCompass and Tapit Media. Plus Mommy Googles Santa Claus and special Guest Patrick Reynolds of Triton Digital…