5 Self-Serve Online-to-Offline Attribution Platforms

Marketers with limited budgets are turning to a bevy of self-serve online-to-offline attribution solutions to correlate visitation rates and purchase data with digital campaigns. Utilizing a variety of testing methods for mapping campaign performance and purchases, these platforms are giving marketers the answers they need to justify online ad spend. Here are five examples of online-to-offline attribution platforms that marketers are using right now.

Semcasting Offers Proof of Performance with New Attribution Platform

Walled gardens have traditionally prevented marketers from using attribution for audience verification, similar to viewability or fraud detection, but a new platform from the data-as-a-service company Semcasting is changing that.

Street Fight Daily: Semcasting Debuts Attribution Solution, Mobile Coupons An Opportunity for Holidays

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Semcasting Offers Proof of Performance with New Attribution Platform… Data Still Makes Ads Irrelevant, Consumers Say… How Walmart Is Using First-Party Data to Stand Out in Ad-Supported Video…