Selling Local Is Hard — Here’s What You Need to Do to Make It Work

For the past couple of months I’ve been testing a new targeted local online advertising product as part of my fellowship project at the Donald W. Reynolds Journalism Institute.The test has been essentially to sell the product to regional businesses within a given market. And at the end of the two-month trial, after calling on more than 150 businesses multiple times, I have a much greater appreciation not only for local salespeople but for the brands in the marketplace that can sell local…

7 Tools Restaurants Can Use to Post Menus Online

Menus are among the first things that a customer looks at when trying to decide which restaurant to visit, and restaurants with outdated menus on their websites — or even worse, no menus at all — are likely to be passed over by consumers. A number of marketing platforms have stepped in with solutions that make it easier for busy restaurateurs to publish and update their menus online. Here are seven popular options…

Street Fight Daily: AOL Fends Off Starboard, ICANN Domains, Seamless

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

AOL Doubles Down On Content After Surviving Activist Challenge (Forbes)…

Why Newspapers Were Doomed All Along (Harvard Business Review Blog)…

Groupon Is Winning or Losing, Depending on Who You Ask (NBC Chicago Blog)…

Street Fight Daily: 03.01.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LevelUp Now Seeing $1M Per Month In Transactions; Launches API (TechCrunch)…

Facebook Premium: Ads Everywhere, Ads Everywhere, Ads (BetaBeat)…

Foursquare Dumps Google, Goes Open-Source for Maps (ReadWriteWeb)…

Seamless Rolls Out iPad App, Offers Glimpse into New Strategy

Delivery and takeout service Seamless is rolling out its first iPad app this morning, rounding off an eight-month rebranding process after food-service giant Aramark sold its majority stake in the company to Spectrum Equity Investors for $50 million in June. The application is a debut of sorts for Seamless’ revamped strategy, which aims to position the service farther up the purchase funnel…

Street Fight Daily: 11.14.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

25% of American Adults Use Location-Based Services (ReadWriteWeb)Journal Register’s John Paton: Newspapers’ Digital Apostle (New York Times)

Seamless CEO: Creating Value for Restaurants Isn’t a One-Shot Deal

Jonathan Zabusky, Seamless’s CEO, talks about how restaurant delivery fits into the hyperlocal equation, and why he thinks platforms like his can ultimately provide more value to mom-and-pop restaurants than daily deals companies do…