Romney | Street Fight

Can Businesses Use Hyperlocal to Leverage Customers’ Politics?

David Shim

Can Businesses Use Hyperlocal to Leverage Customers’ Politics?

There has been significant coverage about the differences in Democrats and Republicans, but to date there hasn’t been any analysis on real world activities associated with political affiliation. From grocery stores to restaurants, from retailers to gas stations, voting Democrat or Republican plays a part in which establishments we step foot in and which ones we don’t…

2012 Election Points to Hyperlocal Future in Politics

Alex Salkever

2012 Election Points to Hyperlocal Future in Politics

Election coverage at the local level is going to grow in importance., Here’s why: The shift from air attack to the tech-enabled ground game means that, in all likelihood, the era of declining voter turnouts are over, in my opinion. With growing turnouts come a more broadly-engaged electorate not just on political matters but on local politics that constitute the true bread-and-butter issues for many towns and small cities…