Reveal Mobile | Street Fight

Crack-of-Dawn Black Friday Lines Are Already a Thing of the Past, Data Shows

Joseph Zappa

Crack-of-Dawn Black Friday Lines Are Already a Thing of the Past, Data Shows

How is the increasing appeal of e-commerce and other digital options such as BOPIS—buy online, pick up in-store—affecting retail’s biggest day of the year? One consequence, data from Reveal Mobile indicates, is the end of the notoriously colossal lines that used to mark the beginning of Black Friday. 

Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales

Stephanie Miles

Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales

This holiday season, retailers with physical locations are working feverishly to compete against e-commerce giants like Amazon. Technologies that capture historical, location-based data from devices have become the next great hope for these brands, even as the physical and online shopping worlds continue to merge.