Fresh Chalk Has a New Take on Local Reviews
Despite digital change, recommendations from friends remain one of the most credible forms of marketing. Now, a new startup called Fresh Chalk is aiming to capitalize on that, giving consumers a way to find local professionals with help from their friends.
Like Yelp, Facebook, Google, and other local business directories, Fresh Chalk is aiming to help people source recommendations from reliable, qualified businesses in their own communities. But unlike most other competitors in the market, Fresh Chalk is keeping a tight focus on personal connections.
5 Platforms For Making Tailored Recommendations Across Digital Channels
Getting the right product in front of the right consumer at the right time is the holy grail for both online and offline retailers, and it’s being made easier by new tailored recommendation platforms that use natural language interactions to assist shoppers across multiple digital channels.
Facebook Emerges as Key Tool for Reputation Management
For franchise businesses, specifically, Facebook is critical. The platform has rolled out a significant number of enhancements to help companies manage all facets of their digital reputation. And in the last year, nothing has been quite so impactful to franchise businesses as the rollout of Locations – the company’s local pages feature, which enables a multi-location business to link, and manage, individual franchise pages to the corporate brand page.
In order to leverage the network as a true reputation management tool, franchise brands must get accustomed to the three features outlined in this piece, which can be used to enhance the online reputation of every location and control public perception of your overall brand.