How 5 Retail Brands Are Maximizing the Power of User-Generated Content

Photos and videos that shoppers post on social media convey sentiment about brands, giving fellow consumers—and brands themselves—an uncensored look at how people really feel about their products and services. How brands harness this feedback is evolving, as brand marketers find new ways to glean insights from the unstructured consumer feedback being posted on social media and elsewhere online. Here are five examples of brands that are engaging shoppers across social channels and taking full advantage of the content that customers post on their own online accounts.

LBMA Podcast: Facebook Challenges Yelp and Foursquare

On the show: Connected Glass by Rebecca Minkoff; The world’s smallest GPS chip; Pay with your face; Coupons.com on your Samsung phone; and SocialRadar acquires Gridskippr. Our special guest is Rob Cameron, Chief Product and Marketing Office at Moneris…