Raise Report: Privy, Reflektion, InVision Lock Down New Funding

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Glint, Instart Logic, Wibbitz, ActionIQ, and Connatix.

Case Study: Restaurant Chain Uses Loyalty Data to Improve Customer Experience

If sales of a particular menu item seem slow this month, then Lucas Clarke is curious to know why that is. The director of marketing at MAD Greens, a Colorado-based chain of restaurants that specializes in seasonal salads and sandwiches, Clarke uses the data from his company’s card-linked mobile loyalty program to learn about sales trends in real-time…

7 Strategies for Boosting Digital Coupon Conversions

More than 96 million U.S. adults will redeem a digital coupon this year, and nearly half of women ages 35 to 54 say they would like to receive mobile coupons via text. For merchants offering digital coupons, along with the hyperlocal vendors providing this technology, the question becomes how to boost conversions and drive as many coupon redemptions as possible. Here are seven strategies for boosting conversions with digital coupons, presented by experts in the field of digital deals and targeted promotions…

How to Find Great Salespeople for Your Hyperlocal Business

Finding the right salespeople is one of the keys to success for any hyperlocal startup with plans to sell to local merchants, but identifying and hiring professionals with the right skillsets isn’t always as easy as it sounds. In an effort to bring some clarity to the issue, we checked in with five hyperlocal executives and asked about their strategies for finding salespeople who can effectively sell to local merchants. Here is their advice…

5 Tools to Track Conversions from Social Media to In-Store Traffic

The vast majority of SMBs have no idea whether the “fans” and “likes” they’ve generated via social media are actually translating into real-world sales. A number of hyperlocal vendors are stepping in to help solve this mystery. These companies have created digital platforms with tools that help business owners track the number of online fans they’ve managed to convert into actual customers. Here are five of those platforms…

Case Study: Overcoming Obstacles When Redeeming Mobile Deals

Digital offers have proven to be an effective driver for customer acquisition, but the infrastructure required to redeem mobile coupons is something that many businesses — and particularly local restaurants — still don’t have in place. Not having the mechanism to scan barcodes prevented Sea Island Restaurant Group from offering digital coupons at its eight Sea Island Shrimp House and Tiago’s Cabo Grille locations, until recently…

Case Study: Pizza Chain Finds New Ways to Build Email Database

As the director of marketing at Stone Hearth Pizza in Boston, Alex Chamberlain is always on the lookout for ways to grow her email database. She’s found that the best way to acquire new email addresses is by requiring customers to input their contact information when redeeming limited-time deals and promotions…

Case Study: Boston Tattoo Shop Uses Deals to Build Email Database

At Stingray Body Art in Boston, events and promotions manager Adam Femino takes a more-is-more approach to hyperlocal marketing. In the past few years, Femino has used digital platforms like Groupon, LevelUp, and Privy to acquire new customers, promote brand awareness, and grow his company’s email database…

Will Facebook’s New Offers Product Appeal to Merchants?

“Facebook will not be all things to all people, and I think local is so hard to pull off really well that just a huge reach alone won’t solve the problem. They’ll get beat by more focused local players,” said Scoutmob co-founder Michael Tavani…

Deals Site Privy Launches, Giving Merchants More Control

The Boston-based deals start-up is hoping to change the way small businesses use daily deals by giving them more control over distribution and promotion. The company allows SMBs to create and manage their offers, and helps them market through the business’s online networks — to Facebook fans, Twitter followers, and visitors to their website. ..

5 Online Marketing Strategies Every Restaurateur Should Know About

Creating an effective online marketing campaign isn’t always a simple task — especially for restaurant owners that are used to focusing the majority of their time and energy on what’s happening in the kitchen. In recent years, a number of hyperlocal platforms have stepped in to make it easier for independent restaurateurs to develop websites, manage social media, and cultivate better relationships with their customers online…

Case Study: Boston Salon Uses Privy For Targeted Deals

At Pure Hair Design in Boston, co-owner Jenny Kisiel says twentysomethings, her target market, have come to expect huge bargains, thanks to daily deals. In an effort to attract this market while retaining strong sales margins, she has turned to Privy, a hyperlocal deal platform that businesses can use to create customized promotions that run on […]