OOH Will See Record Political Ad Spending in 2024 Street Fight

OOH Will See Record Political Ad Spending in 2024

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Alright, we survived Super Tuesday and its political ads, but the OOH ad-media beatings won’t stop until the election is finally over. And even then, we can’t be sure. From now until November, U.S. voters must endure messages around choosing a president, 33 senate races, representatives for all 435 seats of the House, and 14 gubernatorial […]

Local Advertisers Navigate Looming Surge in Political Ad Pricing

Local Advertisers Navigate Looming Surge in Political Ads Pricing

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As the global economy braces itself for the possibility of a recession, some sectors are standing out with surprising resilience. Driven largely by the anticipation of enormous spending on political ads in the coming year, local advertising in the U.S. is expected to increase by 8.6%. That puts anticipated revenue across all media in the […]

Cost of Ad Buys Rises Ahead of ‘24 Presidential Race

Cost of Ad Buys Rises Ahead of ‘24 Presidential Race

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Advertising wars are already heating up in the 2024 presidential race, but increasing costs for ad buys on television and social media are leading some marketing strategists to reevaluate their approach. According to a new analysis by Keen Decision Systems, a marketing insights firm, that approach — to change course, and pull back from channels […]

Simpli.fi’s Political Ad Tool Mixes Data Sets for Improved Match Rates

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While politicians and PACs compete for contributions, agencies are working behind the scenes to help their clients’ ad dollars go further. A political advertising tool recently unveiled by Simpli.fi claims to do just that, mixing address lists from data providers and first-party databases to increase match rates.

How Political Campaigns Leverage Location Data in an Era of Virtual Events

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Political ad spending is expected to reach record highs this cycle, topping $6.89 billion in the 2019/2020 election period. This cycle’s spending is 63% higher than spending in the 2015/2016 season. Tapping into location data to make that advertising more relevant has taken a bit more creativity than usual.

Rocket Fuel’s Medici: Within Two Election Cycles, Everything is Going to Be Done Programmatically

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“In politics, advertising is definitely still a TV-centric world. But we’re moving in a direction where the voter is going to be a 360-degree touchpoint, and the media accessibility is going to be very easy. Everything is going to be done programmatically, and I think you’ll see that shift within two election cycles,” said Rocket Fuel national director of politics and advocacy JC Medici.

Street Fight Daily: Ebay’s Same-Day Delivery, Google Localizes Political Spend

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.EBay Debuts Same-day Delivery Service from Local Retailers, ‘eBay Now’ (Venture Beat)… Google Takes Political Online Ads Local, Allows Campaigns To Target Congressional Districts (TechCrunch)… LivingSocial’s Tim O’Shaughnessy on the Power of Decisions (Entrepreneur)…

Weather Channel Partners With Jumptap to Host Mobile Campaign Ads

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As the Obama and Romney campaigns gear up for November, The Weather Channel is trying to take advantage of election fever — partnering with targeted mobile ad provider Jumptap to host political ads on its mobile and tablet platforms.