XPlenty CEO: Pokemon Go Data’s Usefulness Depends on Integration and Visualization Strategies

“It’s pretty difficult to get access to location data,” says Yaniv Mor. “There are quite a few companies today that are starting to provide products for smaller businesses that will help them take advantage of location data, but at this scale — hundreds of millions of users — that’s something that we haven’t seen yet.”

Pitney Bowes MD: Data Integration Sets the Best Location Companies Apart

What makes location data actionable and location-based marketing effective — and what do recent success stories like Pokemon Go foretell for the location data industry? Street Fight recently caught up with Joe Francica, managing director of geospatial solutions at Pitney Bowes, to talk about the best practices in location data.

Street Fight Daily: Ford’s Ride-Hail Ambitions, Yik Yak Shifts Focus to Local Connections

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ford Plans to Have a Full Fleet of Autonomous Cars Operating in a Ride-Hail Service by 2021… Yik Yak Yearns to Be Local, Not Just Anonymous… Retailers Should Perfect In-Store Pickup or Not Offer It At All…

Street Fight Daily: Lyft Adds Multi-Stop Feature, Search Attribution Elusive for SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Riders Can Now Add More Than One Stop to Their Routes… Moz Targets Duplicate Listings with Revamped Dashboard for Businesses… Most Retailers Offer Mobile Coupons, Payments, But Implementation Not Always Easy…

Street Fight Daily: Wal-Mart May Buy Jet.com, MasterCard Teams Up with PlaceIQ

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Looking at Amazon, Wal-Mart in Talks to Buy Web Retailer Jet.com… New Report Identifies Enterprise Customer Types and Needs… MasterCard Hooks Up With PlaceIQ for Location-Based Insights…

Street Fight Daily: Verizon Acquires Yahoo, Retailers Leverage Instagram for Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Cuts $4.8 Billion Deal to Sell Core Business to Verizon… How Retailers Like Michael Kors Are Turning Instagram Into a Customer-Loyalty Vehicle… Retail Emails Lead to Quick Sales…

Street Fight Daily: The Location Data Sharing Boom, Google Enables Call Campaign Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketers Don’t Need Pokémon Go to Track You: Inside The Location Data Sharing Boom… Google Empowers Businesses to Establish Attribution for Call Campaigns… Uber Rival Gett Enjoys a Lift from Brand Filter on Hot App, Prisma…

Street Fight Daily: Yahoo Hits Major Roadblock, Amazon Eyes Food Delivery in London

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo’s Recent Revenue Driver, Mavens, Hits Major Growth Roadblock… Amazon Eyeing Up London Restaurant Delivery Launch… Facebook Woos Publishers Back with Instant Articles Feature…

Street Fight Daily: Snapchat Gets Assist from Yext, What New Instagram Tools Mean for SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Geofilter Campaigns May Get a Boost from Yext… What the New Instagram Tools Mean for SMBs… Advertising in Pokémon Go Will Include Sponsored Products, Not Just Locations…

Street Fight Daily: Google Launches Retail Ad Update, Pokémon Go to Host Local Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Courts Retail and Hotel Marketers with New Features… Ads for Specific Locations Are Coming to Pokémon Go… Why Location Isn’t Enough for Mobile Advertising…