Street Fight Daily: Facebook’s New Feed, Plum District Founder Out

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Don’t Laugh at Zuckerberg’s Newspaper Metaphor, It’s More Accurate Than You Think (PadnoDaily)… CEO And Founder Megan Gardner Out At Mom-Centric Deals Site Plum District, Ex-Googler Susan Kim Takes Over (TechCrunch)… AOL’s CEO to Haters: Our Content Strategy Was Right After All (and Patch is Fine Too) (Paid Content)…

How Can Hyperlocal Companies Crack the Local Sales Code?

Plum District, the daily deals site for moms, is just the latest to find that building a national sales force to woo small business marketing dollars is no easy task. In fact, the difficulty remains a barrier to profitability for all kinds of SMB-focused businesses — from Angie’s List to Groupon to Patch…

Street Fight Daily: Trulia Files for IPO, Groupon Investors Exit

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Trulia Files to Go Public (New York Times)… Groupon Investors Give Up (Wall Street Journal)… Layoffs At Plum District Point To Changes In Hyperlocal Deals Market (TechCrunch)…

Street Fight Daily: Gilt City Names New Head, Facebook Courts SMBs

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Sarah Chubb, Former President Of Conde Nast Digital, Is Now President Of Gilt City (SAI)… Facebook Courts Small Business Dollars With Easy Social Ad Campaign Creation (TechCrunch)…  Reid Hoffman: Groupon Made Multiple Missteps While Going Public (PandoDaily)…

Feet on the Street: How Hyperlocals Can Enhance Local Sales Outreach

Building a successful local sales force takes more than just placing bodies in coverage areas. To be truly effective, salespeople must create strong ties in their target community through outreach. These ties create an authenticity that is invaluable when it comes to establishing a lasting local presence…

Case Study: Chelsea Piers Goes Beyond Groupon

Since 2009, the recreational complex Chelsea Piers in New York City has sold approximately 20,000 group coupons — until recently, all Groupons. But after a two-year exclusive came to an end with the deals giant in the spring, Chelsea Piers SVP in charge of marketing and sponsorships, Dana Thayer, began tracking other services, looking at verticals, price points, and what her competitors were doing…

Case Study: A Deal Company’s Power Is in the Size of Its Mailing List

Savvy Cellar Wines owner Brent Harrison has an email subscriber list with more than 3,500 addresses, a Facebook page with more than 2,200 fans, and a Twitter feed with more than 500 followers. Still, the Mountain View, California, entrepreneur says getting the word out about his small business is the No. 1 reason he runs daily deals on a regular basis…