Street Fight Daily: where Location-Based Marketing Is Headed, Uber Ends Self-Driving Ops in SF

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Location-Based Marketing Will Evolve in 2017… Uber Ends Self-Driving Car Test in San Francisco… Brands and Publishers Use Facebook Messenger to Boost PR and Sales…

LBMA Podcast: UberMedia Introduces LROI Concept, Soundpays Launches Mobile Wallet in Canada

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On the show: UberMedia introduces LROI concept; Soundpays launches mobile wallet in Canada; Mobify Buys Dónde; bfonics launches Wi-Fi beacon; racist tweets on billboards in Brazil; Tyrers Department Store tests “Digital Clothing Rail.” Plus, news from Aruba Networks; Domino’s; Placemeter; Krispy Kreme and NCR; and Blue Bite and Rouge Media.

5 Tools for Location-Based Audience Profiling

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With location-based audience profiling, marketers have the opportunity to connect online metrics to in-store sales. This allows for smarter media planning and results in a higher ROI on digital campaigns…

New Location-Based Services Are Poised to Enter the Mainstream

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To a surprising degree, the panels and presenters at Street Fight’s Local Data Summit last week in Denver emphasized a similar theme: we’re about to see a plethora of new technology-enhanced real-life experiences centering on ingenious uses of data. The signal feature this time around is an orientation toward experiences situated in a physical context. The question the new technologies will answer is this: “What do I need my technology to do for me now, in this place, at this time, under these circumstances?”

Placemeter CEO: How ‘Computer Vision’ Is Making Our Cities Smarter

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Thanks to rapid developments in “computer vision,” a technology that uses machine learning to identify patterns in video streams, a small team of technologists at Brooklyn-based startup Placemeter have built a system that uses over 500 personal and private video cameras sited throughout Manhattan to measure everything from the crowd in Times Square to the line outside of Shake Shack…

Street Fight Daily: Revel Raises $10M; LevelUp: We’re ‘Android,’ Square is ‘Apple’

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A roundup of today’s big stories in hyperlocal content, commerce, and technologyRevel Systems Raises $10.1M To Help It Grow iPad Point-Of-Sale Business (TechCrunch)… LevelUp: We’re ‘Android,’ Square is ‘Apple’ (Local Onliner)… Why Angie’s List Hires an Auditor to Read its Business Reviews (Bloomberg)…