Placed | Street Fight - Part 3

Street Fight Daily: Uber Rebrands, Amazon Rumored to be Opening Hundreds of Physical Bookstores

The Editors

Street Fight Daily: Uber Rebrands, Amazon Rumored to be Opening Hundreds of Physical Bookstores

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Inside Story of Uber’s Radical Rebranding (Wired)… Amazon Is Said to Be Planning an Expansion Into Retail Bookstores (New York Times)… Yahoo to Cut 15% of Workforce, Explore Strategic Options (Wall Street Journal)…

Street Fight Daily: Alphabet Earnings Show Google Search Still On Top, Local Advertising’s ‘Context’

The Editors

Street Fight Daily: Alphabet Earnings Show Google Search Still On Top, Local Advertising’s ‘Context’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Leads the Way as Alphabet Beats Earnings Expectations (Adweek)… Placed’s Shim: Location-Based Optimization Is the ‘SEO of 2016’ (GeoMarketing)… Yahoo Takes Declining Share of Worldwide Ad Revenues (eMarketer)…

Rating Street Fight’s 2015 Predictions

Noah Elkin

Rating Street Fight’s 2015 Predictions

At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark.

10 Top Location-Based Marketing Campaigns of 2015

David Kaplan

10 Top Location-Based Marketing Campaigns of 2015

Beacons emerged two years ago but only seemed to come into their own in 2015. Despite hurdles to overcome in terms of consumer acceptance, marketers don’t lack impressive numbers for engagement and store visitation, particularly when combined with more commonplace techniques such as geofencing and targeted mobile ads. We asked our friends at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year.

PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

Noah Elkin

PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

Marketers face a number of big challenges today. One is pinpointing their audiences as they move from device to device — and then from platform to platform on those different devices. Another is making sense all of the data consumers generate in the scores of micro-interactions they have every day across the devices and platforms they use. A third is online-to-offline attribution. The partnership with IRI that PlaceIQ announced today is a step toward tackling these hurdles.

Street Fight Daily: Google Goes After Robocallers in SEO Lawsuit, Apple Acquires Mapsense

The Editors

Street Fight Daily: Google Goes After Robocallers in SEO Lawsuit, Apple Acquires Mapsense

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Files Suit Against SEO Firm Accused of Robocalling, Launches Complaint Center for Users (Search Engine Land)… Apple Acquires Mapsense, a Mapping Visualization Startup (Recode)… Amazon’s Prime Now Expands to L.A., Ramps Up for SoCal Grocery Deliveries (TechCrunch)…

Street Fight Daily: Yelp Shares Drop After Q2 Miss, Google’s Location Hours Feature for Mobile

The Editors

Street Fight Daily: Yelp Shares Drop After Q2 Miss, Google’s Location Hours Feature for Mobile

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Drops 14% After Reporting Profit Miss In Q2 On Stronger-Than-Expected Revenue Of $133.9M (TechCrunch)… Google Now Featuring a Location’s Popular Hours on Mobile Devices (Blumenthals)… New Breed of Digital Publishers Just Say No to Ad Tech (Wall Street Journal)…

Street Fight Daily: Instagram’s Location Search, YP Spins Off Print

The Editors

Street Fight Daily: Instagram’s Location Search, YP Spins Off Print

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Update Adds Search By Location, Revamped Explore Section For Trending Photos (The Next Web)… YP To Spinoff Print Yellow Pages Business, Stay Focused On Digital (Marketing Land)… Here’s What Facebook Wants Mobile Ads to Look Like (Recode)…

Street Fight Daily: Nokia’s Map Auction Heats Up, GrubHub Looks Beyond Restaurants

The Editors

Street Fight Daily: Nokia’s Map Auction Heats Up, GrubHub Looks Beyond Restaurants

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Joins Baidu as Nokia’s Maps Unit Draws Multiple Bidders (Bloomberg)… GrubHub Looks Beyond the Sit-Down Restaurant for Growth (Wall Street Journal)… New Platforms, Including BrightRoll, Plug Into Placed For In-Store Measurement (MediaPost)…

Street Fight Daily: Groupon Nears Big Deal, SMBs Balk at Social

The Editors

Street Fight Daily: Groupon Nears Big Deal, SMBs Balk at Social

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… KKR Investor Group Nears Deal for Ticket Monster (Wall Street Journal)… Small Businesses Are So-So About Social (eMarketer)… Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Dea (MediaPost)…

Street Fight Daily: Lyft Eyes Big New Round, Groupon Sells Beacons

The Editors

Street Fight Daily: Lyft Eyes Big New Round, Groupon Sells Beacons

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Ride-Hailing Service Lyft Is Said to Be in Talks to Raise $250 Million (New York Times)… Expedia Buying Orbitz for $1.6 Billion (Skift)… Online-To-Offline Metrics Increasingly Available, Important To Marketers (Search Engine Land)…

Street Fight Daily: Google’s New Payment Project, Real Estate’s Digital Decline

The Editors

Street Fight Daily: Google’s New Payment Project, Real Estate’s Digital Decline

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Said To Be Testing A Point-of-sale System Called Plaso (GigaOm)… Borrell: Real Estate To Scale Back On Digital (NetNewCheck)… An Attribution Standard? IPG, Horizon, Digitas and Others Agree to Use One Firm (AdAge)…