Put a Pin in It: The Definition of a Place is Transforming

Share this:

Domino’s just launched a new product (and is running campaign ads), enabling consumers to have pizza and other treats delivered wherever they “drop a pin.” It’s aptly called Pinpoint Delivery™.  The definition of a “place” is transforming. Pre-Internet, it was simply a physical brick-and-mortar location. You went to those places to shop, dine, stay, meet, […]

Multi-location Street Fight Session Place 2023 Nov 7

Why November 7th Could Be Your Most Important Day of 4th Quarter

Share this:

What are you doing on November 7th? If you work in a MULO (multi-location) business, you should only be in New York City at the Place conference. Why? Leaders from retail, restaurants, and other multi-location categories will be there, along with the agencies and technology companies that help take their marketing to the next level. Street […]

Come to Place

Share this:

What place? Place! When? November 7th. OK. But what place? Place! No…that’s not a typo or a reboot of the old “Who’s on First?” Abbott & Costello routine.  The Place23 Conference is a one-day event brought to you by Localogy, Street Fight’s “sister” company. With Street Fight hosting 2 sessions (more to come on this), […]

Could the Mobile Ad Industry Spin off a Data Business?

Share this:

The data collected by mobile companies is often far more comprehensive than their online counterparts, offering insights into the complexities of consumer behavior between places — not just websites. The question facing mobile advertising executives is whether that data might actually become a business in its own right.