Street Fight Daily: Yahoo Talks ‘Localization,’ Smartphone Adoption Reaches Majority

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Checking Into Foursquare? Yahoo’s CFO Talks About Next Mobile M&A — Including Importance of “Localization.” (AllThingsD)… Pew: 61 Percent In US Now Have Smartphones (MarketingLand)… Yelp Eyes Shopping On Site (SocialTimes)…

Street Fight Daily: Mobile Moves In-Store, Hyperlocal Comes to TV

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Pew: 72 Percent Of Smartphone Owners Used Devices While Shopping In Stores (Marketing Land)… A TV that Knows Who You Are (Financial Times)… Small Firms Say LinkedIn Works, Twitter Doesn’t (The Wall Street Journal)…

Street Fight Daily: Pew Studies Local News, LevelUp White Labeled

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology. New Pew study: Where You Live Helps Shape Your News Diet (Nieman Journalism Lab)… LevelUp Arms Merchants With White Label Payment Apps (GigaOm)… Local Corp., a Web 1.0 Company, Thrusts Itself into Mobile Era with New iOS and Android Apps (Pando Daily)…

Street Fight Daily: Paton Opens Up, LivingSocial To Slow M&A

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology.For Paton, Bankruptcy for Journal Register Is ‘Embarrassing’ but Necessary (New York Times)… LivingSocial to Slow Acquisition Pace (Reuters)… Paying the Apple Way: It’s Coming, But Not Likely on New iPhone (Wired)…

Report Identifies Elements of Hyperlocal Success in the U.K.

Share this:

It is to hyperlocal media’s advantage that it remains a nascent sector which is developing quickly. Unwedded to the business models of the past, hyperlocal has the scope to experiment with different models for content, revenue and community engagement. In doing this, and hyperlocal players have as much to learn from the community development sector as they do from other media outlets…

How to Engage Hyperlocal ‘Hard’ News Enthusiasts

Share this:

Hyperlocal sites shouldn’t look at hard news as journalistic broccoli. The challenge is to serve up hard news appealingly – to connect it with each user’s gut-level self-interest. This means giving users the space to talk about their news enthusiasms. It’s not always enough to ask, “What do you think?” Sometimes a site has to offer a prompt…

Media Surveys Give Hyperlocals Short Shrift

Share this:

What’s needed is a survey that’s as thorough as Pew’s but which is confined to those communities with at least one credible independent site as well as a network site — like a Patch or Main Street Connect outlet — and at least one “legacy” (newspaper or local TV) site…

Street Fight Daily: 02.15.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Why News Companies Can’t Get On Top Of Digital Advertising (PaidContent)…

Survey: 69% Use Print YP in SF Bay Area (ScreenWerk)…

Leonsis: Groupon a ‘Much Bigger Idea’ Than a Directory or City Guide (BIA/Kelsey)…

Street Fight Daily: 02.14.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

New Pew Report About Advertising on News Sites Should Open Eyes (PoMo Blog)…

The Secret To Making Money From Great Content (Business Insider)…

Hyperlocal Marketing Offers Powerful Returns (Portfolio)…

Street Fight Daily: 01.31.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon’s ‘Weird’ CEO Takes on Critics (Wall Street Journal)…

Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions During The Holidays (TechCrunch)…

Will Groupon Get Lampooned in New CBS Sitcom? (Forbes)…

Pew-Pew … Research Says Only 4% Use LBS

Share this:

According to new a Pew study those wickedly popular ‘geosocial’ services we love to foam about (Foursquare, Gowalla, FBook Places, etc.) are demonstrating reach exceeding grasp. Time to back off the “wickedly.” According to the study by Pew Research, four percent of adults use LBS; one percent use these services on any given day. Party Pewpers. […]