Street Fight Daily: Shopify Seizes on Facebook Updates, 56% of Millennials Expect Same-Day Shipping
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Shopify Opens Door for More Shopping on Facebook (Marketing Land)… If You Don’t Offer Same-Day Shipping, You’re Pissing Off 56 Percent of Millennials (Recode)… The Web-Tracking Tipping Point (TechCrunch)…
New Hyperlocal Opportunities as TV Goes Social and Mobile
Looking at the role location plays in TV leads us to two key areas of opportunity. The first is the collection of location data from Twitter and other social TV platforms enabling networks to identify high and low geographic engagement regions. The second is the relationship between the viewers’ physical location and the presentation of offers/deals by brands…
LBMA Vidcast: Quotient Technology to Acquire Ubimo; UPS and CVS Team Up on Drone Delivery
On this week’s Location-Based Marketing Association podcast: Quotient Technology to acquire Ubimo, Fortnite and Royal Canadian Legion, Pepsi to pay it forward for the holidays, Groundlevel Insights + Gathr Lab, UPS and CVS team up on drone delivery of prescription drugs, and Wirecard buys the majority stake in AllScore.