On Building Local Products With Merchants in Mind

In local, particularly, it seems important to underscore something for new startups: to really think about and envision and understand their customer base…

Hyperlocal Execs’ 2014 Predictions (Part One): Moz, Foursquare, Booker

As we have for the past couple of years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2014. We’ll be running their responses in two installments, today and tomorrow…

What Will It Take to Make Self-Serve Ad Platforms Work for SMBs?

Self-serve advertising platforms have been seen as a potential lynchpin for creating successful hyperlocal business models —potentially bringing down the cost of merchant acquisition to the point where serious profit can be made. But self-serve is easier proposed than done. We asked a few different leaders in the local marketing space what they think will be the key to establishing a self-serve model that works…

Constant Contact Founder Randy Parker Launches Mobile Web Platform PagePart

Constant Contact founder Randy Parker has launched a new mobile web platform for SMBs called PagePart. The company seeks to be a simple and low-cost online and mobile solution for SMBs to establish and update their information online, and to optimize it for mobile…