Search Fails May Cost Retailers as Much as $13.8B in Sales This Holiday Season

Search Fails May Cost Retailers as Much as $13.8B in Sales This Holiday Season

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MULO (multi-location) retailers struggle to compete with Amazon, the online giant.  But they are never going to win that battle if they don’t focus on search for the holiday season. A new study by Nosto reveals that as much as $13.8B in sales may be lost on Black Friday and Cyber Monday (BFCM) because when consumers […]

LeSportsac Uses AI to Build Omni-Experiences for Shoppers

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As digital marketing practices evolve in the retail space, LeSportsac has had to shake up its strategy to keep apace. Using a combination of artificial intelligence and machine learning, LeSportsac has been able to modernize its marketing programs and more effectively serve its customers.

Street Fight Daily: Online-to-Offline Attribution Platforms, Global Retailer Uses AI Vendor to Deliver Omni-Experience

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TODAY IN DIGITAL MARKETING… 5 Online-to-Offline Attribution Platforms for Local Marketers… LeSportsac Uses AI to Build Omni-Experiences for Shoppers… Publishers Complain GDPR Consent Signals Are Ignored by Ad Buyers…