Street Fight Daily: Accuracy is King for Data Buyers, Google’s Earnings Make a $5 Billion Fine Look Silly

DATA, DOLLARS, DISASTER… Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data… Surprise? Google Beats Expectations, Driven by Mobile and Cloud Services… Black Monday: Tronc Axes Half the New York Daily News Staff…

Black Monday: Tronc Axes Half the New York Daily News Staff

It is capturing cynical headlines across the media landscape: Tronc, the widely trashed name for the media company formerly known as Tribune Publishing, has sacked half the staff of the New York Daily News.

Street Fight Daily: Zaarly Pivots, Can Hyperlocal Scale?

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Zaarly Shutters Its Reverse Craigslist Marketplace, Goes All In On Virtual Storefronts As Co-Founder Exits (TechCrunch)… Hyperlocal Cooties (Buzz Machine)… NY Daily News Releases City Guide App With MyCityWay (AdWeek)…

Street Fight Daily: Foursquare’s New Ad Platform, CBS’s Kucharz

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Foursquare Eyes June for Launch of New Advertising Platform (Ad Age)…

CBS’s Kucharz on Taking a Conservative Path to Local Digital Success (NetNewsCheck)…

NY Tabloid’s New South Asian Section Shows ‘Local’ Is Cultural, Not Geographic (PaidContent)…