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Discounts. Shopping cart and cubes with percentNational retailers and CPG brands are willing to spend big on indoor location campaigns, but only when the platforms they’re using are providing an excellent return on their investments. As the industry continues to expand, vendors are being forced to get smarter about the ways they demonstrate ROI and sales lift. The more precisely an indoor platform can demonstrate its value on a per campaign basis, the easier it is to justify its price to skeptical corporate clients. Here are seven strategies for measuring the ROI of an indoor location campaign…