6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

Automated advertising solutions that simplify media buying seem like they would be right up the small business owner’s alley, however it’s still much more common for national marketers to utilize programmatic advertising than independent merchants. Here are six strategies that small and medium-sized businesses can use to take full advantage of programmatic buying.

Openings and New Hires at Angie’s List, Yext, and Retailigence

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Angie’s List names a new CEO, Retailigence gets a new CRO, and Dallas Morning News nabs a managing editor from Pew Research Center.