Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud

According to a new, mobile ad fraud has become an accepted part of doing business, with 69% of marketers citing that at least 20% of their budgets are being exposed to fraud on the mobile web.

Why Mobile Payments Will Heat Up in 2017

Mobile payments have been inhibited by point-of-sale hardware upgrade requirements and the lack of a killer pitch for either users or merchants. But the movement to chip-based credit and debit cards in the U.S. could help.

Reimagining the Mobile Banner: In-App Ad Innovation Spares Brands from Google’s Interstitial Pinch

The future of our work is about designing smarter ways to reach users, so we need to focus on ways to drive engagement, not distraction. And that means finding subtle things that trigger the meaningful interactions. This isn’t 1999; we’re not building banners for last century’s desktop.

So, as January 10 approaches, let’s look at some creative models from the app side of the table

Street Culture: Ampush Employees Driving Company Reinvention

Ampush employs about 125 people, COO Nick Shah said, and their level of satisfaction with their colleagues reflects the close relationship he has with his co-founders. In a recent company engagement survey, results showed that 98% of employees who responded really enjoyed working with their colleagues.

Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber-Style Surge Pricing May Catch on with Retailers (Forbes)… Why Walgreens Is Partnering with Postmates and Betting Big on Mobile (LinkedIn Pulse)… Kroger Tests ‘Smart Shelf’ Technology (Indianapolis Star)…

Street Fight Daily: Goldman Sachs’ Advertising Report, App Search Company Tests Mobile Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Goldman Sachs: Online Advertising About to Be ‘Fundamentally Restructured’ by Apple, Google, and Facebook (Business Insider)… App Search Engine Quixey Now Taking a Crack at Mobile Ads (Recode)… Shopify Partners with U.S. Postal Service to Woo More Retailers (Reuters)…

Europe’s adsquare Unlocks More Data in New ‘Marketplace’ for Hyper-Contextual Advertising

For brands and retailers, it’s evident that the battle to win customers will be fought with data — lots of it. But more data could also be too much of a good thing. A new self-service offering from Berlin-based adsquare aims to help advertisers “navigate the data deluge.”

Street Fight Daily: Understanding the Decline of Search, Ad Blocking App Creator’s Second Thoughts

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Search Business Might Not Be as Water-Tight as People Think (Business Insider)…The Creator of the iPhone’s Top-Selling Ad Blocker Pulled His App off the Market (AdWeek)… Target Wants to Turn Minneapolis into a Mini-Silicon Valley (Fortune)…

Why Cross-Device Matching Will Transform the Mobile Advertising Industry

Soon, the mobile ad industry will face one of the realities of maturity: integrating with the rest of the digital advertising world. One of the drivers leading that convergence is cross-device matching where a company can identify multiple devices own by a single person.

New Verve CEO: Mobile/Location Combo Will Continue to Increase in Importance

Last month, Verve Mobile, one of the earliest local-mobile marketing firms, parted ways with its long-time CEO Tom MacIssac. We caught up with the company’s new chief executive, Nada Stirratt, to talk about where she sees the industry headed.

Street Fight Daily: Bing’s New Ordering Service, Google Revives Wallet

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyBing Now Lets You Order Food And Book Hotels Directly From Search Results (The Next Web)… To Revive Wallet, Google Tries to Wrangle Unruly Partners (Wall Street Journal)… Uber Valued At $41 Billion As Revenue Growth Powers Expanded Funding Round (MarketWatch)…

Study: Mobile’s Data Problem Is Getting Worse

In the mobile advertising industry, where data is harder to come by, location data has emerged as a pricey asset. But a new report from Thinknear suggests that the quality of the location data on major exchanges is actually on the decline…

PlaceIQ Opens Up Mobile Advertising Data to Agencies

For years, mobile advertising firms have promised brands an opportunity to target their customers in the real world. Now mobile advertising startup PlaceIQ wants to help marketers better understand that behavior before a campaign starts and how it changes after the run is finished…

YP Now Lets You Target Mobile Ads Based on Desktop Searches

The company has announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to targets ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent on retargeting campaigns…

Street Fight Daily: Microsoft’s Square Competitor, Moovit Raises $50M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyMicrosoft, PayPal Team Up for Mobile POS for SMBs(eWeek)… Moovit Raises $50M To Scale Its Public Transit App, Goes Up Against CityMapper (TechCrunch)… Facebook Ad Clicks Are Shifting to Mobile, so Why Aren’t Conversions? (AdWeek)…

Grading Street Fight’s 2014 Predictions

At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2014 to see who nailed it and who missed the boat…

Thinknear Chief: ‘No Doubt’ That Consolidation Coming in Mobile Ads

Loren Hillberg recently took over as General Manager of Thinknear at Telenav, replacing the company’s founder Eli Portnoy. We caught up with him recently to talk about the transition from the entrepreneurial stage of a business to the scaling stage, the future of mobile-local advertising, and the coming wave of consolidation…

Street Fight Daily: Square Denies IPO Plans, New Competitor for Foursquare

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…At Square, Growth is Good — At Least It Could Be (Street Fight)… Can Another Company Deliver On The Promise Of Foursquare? (GigaOm)… Apple and IBM Release New Retail Apps (Street Fight)…

Street Fight Daily: News Corp Buys Move.com, Angie’s List Mulls Sale

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyRupert Murdoch Wants to Sell You Your Next Home (Time)… A Report Says Angie’s List Might Sell Itself And Now Its Stock Is Surging (Business Insider)… The Real Reason PayPal Isn’t an Apple Pay Preferred Partner (BankInnovation)…

Street Fight Daily: Yahoo Buys Flurry, Urban Compass Raises $40M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyYahoo Acquires Flurry to Bolster Mobile Offerings (New York Times)… Urban Compass Raises Money at $360 Million Valuation (Bloomberg)… Airbnb Drops Homejoy From Cleaning Trial, Handybook Remains On In Three Test Markets (TechCrunch)…