Placed Study Outlines Viewability’s Impact on Store Visitation

A new study measuring the impact of ad viewability, released just this morning, provides hard numbers confirming that viewable ads perform better than non-viewable ads and can boost the bottom line for brands.

Street Fight Daily: How Much Ad Viewability Matters, IAB Eases In-App Measurement

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Placed Study Outlines Viewability’s Impact on Store Visitation… IAB Releases Tool to Ease In-App Ad Measurement… Snap Is Testing Commerce with Discover Publishers…

Why Location Measurement and Attribution Are Key to Brand Visibility

Attribution “is the metric that all brands and media verticals are moving to as it solves a number of gaps in the market.” says Freckle IoT’s Neil Sweeney. He believes measuring how branding strategy is working is becoming just as important as brand visibility.

Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Measurement Companies Are Thriving Even As AdTech As a Whole Falters… Lyft Partners with Taco Bell, Demonstrating How Ride-Hailing and Local Can Play Off Each Other… Improved Social Media Metrics Mean Influencer Marketing Gains Value…

6 Tools Brands Are Using to Stop Ads From Appearing on ‘Fake News’ Sites

Fake news isn’t just a problem for consumers. It’s a problem that brand advertisers are facing, as well, as they struggle to ensure their display ads aren’t showing up alongside inflammatory online content. Here are six examples of tools that major brands are using right now to keep their ads off of disreputable sites.

LBMA Podcast: Jet.com Job Prospects Experience the Office Using VR, PillPack Location-Based Alerts for Your Meds

On the show: Jet.com is using Samsung Gear VR to help job prospects experience the office; PillPack brings reminders and location-based alerts for your drugs; Uber partners with TomTom; PriceLocal launches in Charlotte; SingPost developing the O2O mall of the future. Plus, news from Coke; Google; Verve + Moat; Blippar; and Spotify.

How Gannett’s Cost-Cutting and Breakthrough Video Ads Helped Land Journal Media Group

In less than six months, the newly constituted Journal Media Group did a 180-degree about-face, shifting from a strategy focused on acquisitions to being acquired by Gannett. The USA Today publisher brought two things that JMG couldn’t match: The proven ability to consistently wring substantial cost savings out of expansion and a digital ad strategy that holds the promise of making everybody — advertisers, audiences, and stockholders — happy.