LBMA Podcast: Amazon, Lyft, Sping RFID Tags, Mastercard

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Cobbler Concierge, Theraflu, Whole Foods + Instacart, Facebook’s Marketplace, Yext + Uber, and Google.

Street Fight Daily: Google Maps Chief Replaced, Walgreens’ Mobile Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One of Google’s Most Influential Execs Was Replaced as the Head of Google Maps and is Biding his Time (Business Insider)… Retale, The App That Puts Weekly Store Circulars On Your Smartphone, Raises $12 Million (TechCrunch)… Once Left For Dead, is Foursquare Coming Back? (San Francisco Business Times)…

LBMA Podcast: Amazon’s Dash Button, Gimbal COO Kevin Hunter

On the show: Pac-man Easter egg from Google; MasterCard partners with KIIP; Adobe partners with Vibes Media; AirBites – the AirBnB for home-cooked meals; Tworlds shows is the grass is greener over there; KeepTrax raises a modest $1M…

#LDS15 VIDEO: How MasterCard Uses Its Payments Data to Understand Customers

During a presentation at Street Fight’s Local Data Summit in Denver earlier this month, Cristobal von Walstrom, vice president of location intelligence at MasterCard Advisors, said that the company is adding information to a 10 petabyte database at a rate of 160,000 transactions per hour, which deliver a range of insights about the businesses where those transactions take place…

Street Fight Daily: Mastercard’s Wearable Future, Apple Eyes Path

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyMasterCard CMO Talks Brand Transition From Credit Cards to Wearables (AdAge)… Source: Apple Set to Acquire Path in an Attempt to Bolster iOS Social Cred (Pando)… Mobile Retail Passes the 50% Point, Tops Desktop (MediaPost)…

Street Fight Daily: Cars.com on the Block, Lyft Raises $150M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyNewspaper Consortium Seeks to Sell Cars.com for $3 Billion (Wall Street Journal)… Lyft Funding Official: Documents Filed for New $150 Million Round (Recode)… TripAdvisor Plans Mbile Travel Guide Features in the Face of Competition From Rivals like Foursquare and Google Now (TheNextWeb)…

Street Fight Daily: Visa, Mastercard Back NFC, Skyhook Finds an Exit

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.MasterCard, Visa back smartphone payment (Financial Times)… In Mobile Location Tie-Up, Skyhook Wireless Sold to TruePosition (Recode)… Why the Web’s Biggest Players are Gobbling up Location-based Apps (Digiday)…

Street Fight Daily: Andreessen Bearish on Local News, Google Bets on Location-based Gaming

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Marc Andreessen: The ‘Problem with Local News is Most People Don’t Care’ (Poynter)… Google: Location-based Gaming as Popular as Virtual Reality in 10 Years (Polygon)… Will Facebook Build a Stand-Alone Local Search App? (Screenwerk)…

Street Fight Daily: Facebook Expands Wi-Fi Check-Ins, Angie’s List Cuts Prices

A roundup of today’s big stories in hyperlocal content, commerce, and technologyWhy Facebook Is Giving Out Free Wi-Fi For Check-Ins (CNet)… Cheaper Advice: Angie’s List Cuts Prices (Wall Street Journal)… In Test Project, N.S.A. Tracked Cellphone Locations (New York Times)…

Street Fight Daily: Foursquare Expands Deals, Visa Teams with Samsung

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Foursquare Opens Up Check-In Deals to More Kinds of Plastic (AllThingsD)… Visa Teams Up With Samsung on Mobile Payments (New York Times)… With ClubLocal and New SaaS Tools, ReachLocal Wants to be the Amazon of Local services (PandoDaily)…

Street Fight Daily: Gannett Buys Loyalty Play, Payment Wars Heat Up

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Gannett Buys Mobile Consumer Rewards And Loyalty Platform, Key Ring (TechCrunch)… How LevelUp Plans To Win The Wallet Wars (Fast Company)… Daily Deals: Not Dead Yet (Inc.)…

6 POS Systems With Loyalty Program Integration

With an increasing number of cloud-based point-of-sale systems now offering their own loyalty tools — and some offering integration with existing rewards programs — merchants have fewer and fewer reasons to pay for separate software systems when managing their small to mid-size businesses. Here are six point-of-sale systems that merchants can use to market their businesses and encourage repeat visits…

For Daily Deals Sites, It’s Evolve or Die

Today’s daily deal sites are experimenting with every variation and vertical for their offerings — they know that not only is disruption on the horizon, but their own expiration date is as well. And it won’t be a new entrant into the deals space that ends them; instead it will likely be a very familiar brand entering local advertising: Google, PayPal, Square, or one of the other numerous payment services companies…

PODCAST: This Week in Location-Based Marketing — Banjo, Ditto

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss: Banjo’s one million users, Mastercard’s daily deals service, Ditto acquired by Groupon, and Square’s insane valuation. Plus a special appearance by Jyri Engestrom of Ditto…

7 Card-Connected Marketing Programs

Card-connected platforms help merchants promote customer loyalty without introducing any extra steps or hurdles to the traditional payment process. Customers swipe their cards just as they normally would, and the rewards or discounts they earn are automatically reflected on their next credit card or bank statements. Here are six card-connected programs that merchants can use to promote loyalty and customer engagement…

Street Fight Daily: MasterCard Deals, Mobile Ads Take Off

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

MasterCard Jumps into Deals Space (BIA/Kelsey)…

2012: The Year Mobile Advertising Starts to Pay Off (GigaOm)…

A Faint Gloom Cloud Hovers Over The Daily Deal Summit (BetaBeat)…

Delivering Local Deals: It’s All About the Data

It’s become clear that the two hottest areas of digital media — deals and mobile — are colliding. Mobile payments (i.e. Google Wallet) are meanwhile closing the loop on decades-old deal redemption and tracking challenges. This has led to another important variable: Data. More specifically, mobile payment technologies open the door for more comprehensive consumer purchase data, which can fold back into the equation for more targeted deal delivery…