Overlaying Local: Do We Want Listings in Context?

Maponics is working on an initiative that includes overlays of demographics and what they call “lifestyle data” on top of maps. The idea is to create a value-added component to traditional maps that may help to bring primary mapping information into a meaningful context for users…

Street Fight Daily: Verifone CEO Out, Passbook Still Disappoints

A roundup of today’s big stories in hyperlocal content, commerce, and technology.VeriFone’s Bergeron Out After Outlook Misses Estimates  (BloombergBusinessweek)… iPhone Passbook: Six Months On and It Still Disappoints (ZDNet)… Google Concedes That Drive-by Prying Violated Privacy (New York Times)…

7 Ways SMBs Can Use Geofencing for Targeted Advertising

Although large brands have long been reaching consumers in targeted areas through geofencing, smaller businesses have been slow to adopt this new marketing technology. Here are seven tips from the experts on how small businesses can better use geofencing to target consumers in intelligent ways…

Taking Location-Based Services to the Public Sector

Consumers are getting more and more comfortable with location-based services like Foursquare and Facebook Places, and many small businesses are recognizing these apps are great tools for connecting with potential and existing customers. The public sector has a similar opportunity to customize services for citizens and employees by engaging with the growing wealth of location-based data…

Local Quotables: Hartley, Gardner, Thompson and more

This week’s quotes focus on advertising, technology and new businesses. Sarah Hartley describes how the end of a site can be good while Scott Thompson, newly-appointed CEO of Yahoo talks about the beginning of a new Yahoo. Pat McDevitt discusses the community’s role in advertising, Jonathan Gardner talks about how advertising will change and more.

PODCAST: This Week in Location-Based Marketing — Maponics, Geofencing

Hosts Rob Woodbridge and Asif Khan heap affection on Soundtracking, debate the merits of a one-off event-based app (for the Chick-fil-a Bowl), and talk geofencing with Maponics CEO Darrin Clement.