Street Fight Daily: Twitter Struggles with Publishers, Retail Marketing and Measurement

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Falling Behind Snapchat and Facebook, Twitter Struggles to Attract Publishers… How Retail Marketing Changes As Measurement Tools Improve… Where the Digital Dollars Have Gone: How 15 Major Media Companies Have Invested in Digital…

Street Fight Daily: Lyft and Uber Deploy Targeted Ads in Cars, Marketers Eager as Spectacles Hit NYC

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft and Uber Deploy Targeted Advertising on Screens in Back Seats of Rideshare Cars… As Snapchat Spectacles Hit East Coast in NYC, Marketers Like What They See… How Frequently Do Millenials Transact Via Mobile?…

Street Fight Daily: Lyft Launches Ride Request SDK for iOS, Verizon Acquires SocialRadar

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Requires SocialRadar to Buff Up Mapquest’s Location Data… Lyft Launches Ride Request SDK for iOS… AOL Lays Off 500 Employees in Restructuring with Eyes on Mobile, Data, and Video…

Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Signs Data Deal with Foursquare for Better Targeted Geofilters… Verizon Invests Further in Location Data, Ad Capabilities, Buying LQD Wifi to Expand IoT Strategy… Samsung Buys Harman International for $8 Billion in Bet on Connected Cars…

LBMA Podcast: Instagram, Netflix, LiveNation & LetGo App

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: GM + IBM & Mastercard, AliPay coming to U.S., Staples Easy Button, Shell + NavAds, Lyft and JetBlue, Google pilots with Myer, and Custom Curated Experiences.

Street Fight Daily: Lyft Revs Up Local Marketing, Pinterest Aggressively Adds Ad-Tech Partners

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Revs Up Its Local Marketing Efforts… Pinterest Adds 15 Ad Tech Companies to Beef Up Its Data and Measurement Game… T-Mobile Launching Device to Make Most Any Car ‘Connected’…

How Businesses Are Using Ridesharing Services to Bring in New Customers

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Consumer demand for ridesharing services has never been higher, with 40 million monthly riders spending an average of $50 on Uber alone. Now, some businesses are hoping that they can piggyback on that success by running promotions in conjunction with these very same services.

LBMA Podcast: Amazon, Lyft, Sping RFID Tags, Mastercard

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Cobbler Concierge, Theraflu, Whole Foods + Instacart, Facebook’s Marketplace, Yext + Uber, and Google.

Lyft’s Melnick: ‘No Magic Bullet’ for Building a Multi-sided Marketplace

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Conjuring up up a community of drivers and passengers for a ride-hailing service from scratch is no easy feat. We recently caught up with Lyft’s New York City manager Seth Melnick to talk about the challenges of multi-sided local marketplaces and about what the company is doing to extend its reach in the city.

Street Fight Daily: Samsung Buys Viv, Twitter Aims to Close Buyer Search This Month

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Buying Viv, Samsung Makes Its ‘Me Too’ Virtual Assistant Play… Twitter to Conclude Sale Deliberations This Month… New Health-Food Drive Thru in Arizona Rethinks the QSR Category…

Street Fight Daily: Lyft Foresees All-Robotic Fleet by 2021, Oracle Launches Chatbot Dev Platform

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Says Robots Will Drive Most of its Cars by 2021… Oracle Launches a Chatbot Development Platform… How Tech Companies Disrupted Silicon Valley’s Restaurant Scene…

Street Fight Daily: Amazon Warehouses Spreading Rapidly, Google Adds More Ride Services to Maps

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Amazon Data From Wall Street Should Terrify All Retail Stores in the US… Google Adds Lyft and Gett to Taxi Options on Maps… How Publishers Can Help Brands Navigate the Content Marketing Crossroads…

Street Fight Daily: Uber Tried to Buy Lyft, Google Helps Brick-and-Mortar Biz

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Tried to Buy Lyft in 2014 But Negotiations Fell Apart Over Price… Google Helps Brick-and-Mortar Retailers Turn Mobile Scrolling Into In-Person Buying… With Facebook’s Power Growing, Publishers Scramble to Connect Directly with Audiences…

Street Fight Daily: Reassessing Ride-Sharing’s Hold on Consumers, Facebook’s Publishing Disruption

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reassessing Ride-Sharing’s Relationship with Consumers… Facebook, Header Bidding, and the Fight for Control of the Publisher Ecosystem… These 11 Brands Are Already Using Instagram’s Latest Feature…

Street Fight Daily: Lyft Reportedly Rejected $6B Offer, Uber-Google Rivalry Heats Up

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft’s $9 Billion Price Tag Was Too High for GM… Uber and Alphabet Rivalry Heats Up Over Self-Driving Vehicles, Mapping Tech, Ride Hailing… Square Forges Relationships with Competitors to Expand its Business Opportunities…

Street Fight Daily: Uber Racks Up Big Losses, Businesses Coming to WhatsApp

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Loses At Least $1.2 Billion in First Half of 2016… WhatsApp to Let Business Operate on its Platform… Major Quick-Serve Restaurant Deploys Drones for Food Delivery…

Street Fight Daily: Lyft Disputes Sale Report, OpenStreetMap Debuts Crowdsourced Street View

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve… Lyft President Says Company Was Never Looking for a Buyer… Many Businesses Can’t Assess the Digital Customer’s Experience…

Street Fight Daily: Lyft Seeks a Buyer Without Success, Google Expands Local Business Cards

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft is Said to Be Seeking a Buyer, Without Success… Google Local Business Cards or Posts About to Roll Out to Thousands of SMBs… How the Wall Street Journal Plans to Reach 3 Million Subscribers…

Street Fight Daily: Lyft Adds Multi-Stop Feature, Search Attribution Elusive for SMBs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Riders Can Now Add More Than One Stop to Their Routes… Moz Targets Duplicate Listings with Revamped Dashboard for Businesses… Most Retailers Offer Mobile Coupons, Payments, But Implementation Not Always Easy…

Street Fight Daily: Google Expands AMP, Instagram Debuts ‘Stories’

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Hit a Record of 14 Million Rides Last Month… Google Expands AMP in Search Results as Retailers Join Push for Faster Mobile Web… Instagram Takes a Page From Snapchat, and Takes Aim At It, Too…