Street Fight Daily: Amazon’s Shipping Ambitions, Search Engines Remain Crucial to Local Discovery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Plan to Dominate the Shipping Industry Is Taking Shape… Most Internet Users Prefer Search Engines to Find Local Products… Publishers Say Facebook Can Save Instant Articles with Better Data, Subscription Tools…

Street Fight Daily: Weather Channel Partners with Lyft, Alphabet Seeks Public Legal Fight with Uber

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Weather Channel Lets You Request a Lyft When Bad Weather Strikes… Alphabet Wants Its Lawsuit Against Uber to Play Out Publicly… Twitter is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance

Street Fight Daily: Lyft Raises $500 Million, Facebook’s M Suggests Local Services in Messenger

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Rival Lyft Raises $500 Million in Funding… The Public Debut of Facebook’s M is a Step Toward a Do-It-All AI Assistant… It’s Time for Google and Facebook to Freak Out About Amazon…

Street Fight Daily: Pinterest Targets SMB Advertisers, Retale Offers Attribution Guarantee

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Targets Small Business Advertisers in Push to Diversify Revenue… Retale Offers In-Store Foot Traffic Guarantee On In-App Inventory… Snapchat’s Pitch to Small Brands and Businesses: Self-Serve Sponsored Geofilters …

Street Fight Daily: Lyft Seeks $500 Million in New Funding, Snap Values Itself at $24B on Eve of IPO

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Seeking At Least $500 Million in New Funding… Snap Officially Sets Stock Price at $17, Raising $3.4 Billion in IPO… Instacart to Raise $400 Million as Other On-Demand Startups Die Around It…

Openings and New Hires at Lyft, DAC Group and Placed

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Navads, Brandify and Foursquare.

Street Fight Daily: Yelp Sees Growth in Local Ad Accounts, Facebook Agrees to Audit

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Stock Plunges After Sales Outlook Misses Mark, But Local Ad Accounts Grow… Facebook Agrees to Audit of Its Metrics Following Data Controversy… Lyft Has Hired the Head of Google Street View to Lead Its Mapping Team…

Street Fight Daily: Alexa Enables Voice-Ordered Meals, Boston Globe’s Digital Revamp

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime Members Can Now Voice-Order Meals Through Alexa-Enabled Devices… Boston Globe Undergoes Major Overhaul to Compete in Digital Age… Lyft More Than Doubles Fourth Quarter Ridership Year Over Year…

Street Fight Daily: Digital Advertising Booms in 2016, CloudTags Boosts Brick-and-Mortar Businesses

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in Q3… CloudTags Helps Brick-and-Mortar Stores Become ‘Connected’ Businesses… Facebook Messenger for Web Now Allows Search in Conversations…

Street Fight Daily: Lyft’s Impact on Hyperlocal Commerce, Facebook’s Ad-Counting Troubles Persist

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Touts Its Benefits for Hyperlocal Commerce… Facebook Reports New Issues with Ad-Counting Tools… In Smart Home Race, Microsoft, Google, Amazon Vie to Be ‘Hub of Everything You Do Online’ …

Street Fight Daily: Twitter Struggles with Publishers, Retail Marketing and Measurement

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Falling Behind Snapchat and Facebook, Twitter Struggles to Attract Publishers… How Retail Marketing Changes As Measurement Tools Improve… Where the Digital Dollars Have Gone: How 15 Major Media Companies Have Invested in Digital…

Street Fight Daily: Lyft and Uber Deploy Targeted Ads in Cars, Marketers Eager as Spectacles Hit NYC

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft and Uber Deploy Targeted Advertising on Screens in Back Seats of Rideshare Cars… As Snapchat Spectacles Hit East Coast in NYC, Marketers Like What They See… How Frequently Do Millenials Transact Via Mobile?…

Street Fight Daily: Lyft Launches Ride Request SDK for iOS, Verizon Acquires SocialRadar

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Requires SocialRadar to Buff Up Mapquest’s Location Data… Lyft Launches Ride Request SDK for iOS… AOL Lays Off 500 Employees in Restructuring with Eyes on Mobile, Data, and Video…

Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Signs Data Deal with Foursquare for Better Targeted Geofilters… Verizon Invests Further in Location Data, Ad Capabilities, Buying LQD Wifi to Expand IoT Strategy… Samsung Buys Harman International for $8 Billion in Bet on Connected Cars…

LBMA Podcast: Instagram, Netflix, LiveNation & LetGo App

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: GM + IBM & Mastercard, AliPay coming to U.S., Staples Easy Button, Shell + NavAds, Lyft and JetBlue, Google pilots with Myer, and Custom Curated Experiences.

Street Fight Daily: Lyft Revs Up Local Marketing, Pinterest Aggressively Adds Ad-Tech Partners

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Revs Up Its Local Marketing Efforts… Pinterest Adds 15 Ad Tech Companies to Beef Up Its Data and Measurement Game… T-Mobile Launching Device to Make Most Any Car ‘Connected’…

How Businesses Are Using Ridesharing Services to Bring in New Customers

Consumer demand for ridesharing services has never been higher, with 40 million monthly riders spending an average of $50 on Uber alone. Now, some businesses are hoping that they can piggyback on that success by running promotions in conjunction with these very same services.

LBMA Podcast: Amazon, Lyft, Sping RFID Tags, Mastercard

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Cobbler Concierge, Theraflu, Whole Foods + Instacart, Facebook’s Marketplace, Yext + Uber, and Google.

Lyft’s Melnick: ‘No Magic Bullet’ for Building a Multi-sided Marketplace

Conjuring up up a community of drivers and passengers for a ride-hailing service from scratch is no easy feat. We recently caught up with Lyft’s New York City manager Seth Melnick to talk about the challenges of multi-sided local marketplaces and about what the company is doing to extend its reach in the city.

Street Fight Daily: Samsung Buys Viv, Twitter Aims to Close Buyer Search This Month

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Buying Viv, Samsung Makes Its ‘Me Too’ Virtual Assistant Play… Twitter to Conclude Sale Deliberations This Month… New Health-Food Drive Thru in Arizona Rethinks the QSR Category…