Street Fight Daily: Salesforce & Google Partner on Analytics, MarTech Budgets to See Big Growth

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce and Google to Integrate Analytics 360 with Marketing and Sales Clouds… MarTech Budgets Projected to See Double-Digit Growth Next Year… Lyft COO Rex Tibbens Is Stepping Down After More Than 2 Years…

Street Fight Daily: Amazon Undercuts Rivals Ahead of Holidays, Facebook Expands Messenger Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Discounts Other Sellers’ Products As Holidays Approach… More Brands Will Be Able to Send Sponsored Messages on Facebook Messenger… Uber’s Business Has Recovered After #DeleteUber, But Lyft Made Lasting Gains…

Street Fight Daily: Lyft Raises $1 Billion & Eyes IPO, Subscriptions Come to Instant Articles

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Is Said to Explore IPO as It Raises $1 Billion Led by Alphabet… Facebook to Test News Subscription Sign-Up Via Instant Articles… AI Can’t Devise Your Creative, But It Can Handle the Where, What, and When…

Street Fight Daily: Google Builds an Anti-Amazon Retail Alliance, Inside the War on Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Takes Voice-Activated Shopping Nationwide with Google, Joining Walmart… How Walmart, Amazon, Target, and Others Are Fighting to Forge Best Delivery Practices… Lyft Will Use Google Maps as Default Navigator for Drivers…

Street Fight Daily: Brands Benefit from Voice Revolution, Placed Unveils New Attribution Tool

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Voice Has Its Moment, Tech Giants Give Brands a Way Into the Conversation (AdWeek) Voice is having its moment. People are talking, devices are listening and brands are attempting to insert themselves into the conversation, using Amazon Alexa voice skills and Google […]

Street Fight Daily: Facebook Wants Brands on Messenger, Adobe Courts Retailers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Adding More Advertising Objectives for Brands Using Messenger… Adobe Wants to Make Every Online Retailer More Analytical… Publishers Want More Data, Monetization Options from Facebook, Google, and Apple…

Street Fight Daily: Inside Uber/Lyft Funding War, Small Brands Hit Roadblock on Instagram

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Funding Talks at Uber and Lyft Complicate Ride-Hailing Allegiance… Small Brands Are Finding It Harder to Get Verified on Instagram… Never Mind GDPR, Here Comes Apple’s Intelligent Tracking…

Street Fight Daily: Alphabet Mulls Big Investment in Lyft, Pubs Not Making Money on Facebook

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amid Waymo-Uber Drama, Alphabet Considers Lyft Investment of About $1 Billion… Study Finds Publishers Are Not Making Much Money on Facebook… Why Amazon Is the New Google for Buying…

Street Fight Daily: Facebook in Another Metrics Scandal, Big-Boxes Partner with Amazon/Google

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A New Phase for Street Fight… Facebook Tells Advertisers It Can Reach More Young People Than Exist… Kohl’s and Home Depot Sign On to Sell Voice Assistants In-House…

Street Fight Daily: Online Brands Go Brick-and-Mortar, Voice-Assistant Arms Race Escalates

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why E-Commerce Brands Are Opening Brick-and-Mortar Stores… Amazon and Apple Escalate Battle of Virtual Assistants… Tech Companies, Led by Amazon, Spend More Than Any Other U.S. Companies on R&D…

Street Fight Daily: Target Acquires Grand Junction, Lyft Has Capitalized On Uber’s Woes

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Transportation Company Grand Junction to Expand Same-Day Delivery… Lyft Focuses on Self-Driving Cars But Confirms It’s Gotten a Boost from Uber’s Troubles… Ad Institute Challenges Google and Facebook to Improve Measurement Standards…

Street Fight Daily: Facebook Explores Offline-to-Online, Foursquare Partners with InfoScout

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Brands Create Facebook Custom Audiences Based On Brick-and-Mortar Visits?… Foursquare Partners with InfoScout to Offer Fuller Picture of Customer Journey… Postmates Relies on Streaming Data to Deliver Positive Experiences on Demand…

Street Fight Daily: Yelp Partners with Curbside, Foursquare Check-Ins Evolve with Location Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Partners with Curbside to Add Order Pickup to its App… Foursquare May Have Grown Up, But the Check-In Still Matters… Google Reboots Display Network, Gives Advertisers More Control…

Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Measurement Companies Are Thriving Even As AdTech As a Whole Falters… Lyft Partners with Taco Bell, Demonstrating How Ride-Hailing and Local Can Play Off Each Other… Improved Social Media Metrics Mean Influencer Marketing Gains Value…

Street Fight Daily: Uber Goes Deep on Advertising, Marketers Set Sights on Echo Show

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Is Upping Its Ad Spend and Doubling Down on Data… Marketers Find a New Video Platform: Amazon Echo Show… Google Struggles to Push Its Newsfeed t0 Android Devices…

Street Fight Daily: Snap Throws Publishers and Brands a Bone, Lyft Exceeds 1M Rides Per Day

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Adds Linking Feature, a Boost for Publishers and Brands… Lyft is Doing Over 1 Million Rides Per Day.. Apple News May Let Publishers Sell Ads Their Own Way…

Street Fight Daily: Lyft Eyes Opportunity in Uber Turmoil, Creativity on Social Can Backfire for Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Uber Stumbles, Lyft Sees an Opening and Bits Its Tongue… Some Brands Get Clever on Social Media (and Some Consumers Aren’t Feeling the Vibe)… Here’s How Brands Are Partnering with Waze to Reach Riders…

Street Fight Daily: Snap Acquires Placed, Google’s AMP Drives Content Engagement

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Acquires Placed to Measure Whether Ads Drive Brick-and-Mortar Sales… Google’s AMP Mean Visitors Spend More Time With Content… Amazon Fights Walmart for Low-Income Shoppers…

Street Fight Daily: Amazon Tests On-Demand Grocery, Lyft Launches Luxury Service

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Drive-Up Grocery Stores Are Now Open to the Public in Seattle… Lyft Launches Luxury Service in NY, SF, and LA… Facebook Recruits Its Top Publishers for Exclusive Shows…

Street Fight Daily: Snap Loses Ground to Instagram, Lyft and Waymo Partner Up on Self-Driving Cars

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Installs Fall 16% As Instagram Pulls Further Ahead… Lyft and Waymo Reach Deal to Collaborate on Self-Driving Cars… What is Digital Transformation, and What Does It Require?…