New Hires at Uberall, MightyHive, Dream Local

Every two weeks, our jobs columnist Geoff Michener provides a roundup of the latest hires in the digital marketing and media ecosystems. This week’s edition also includes new hires at Motive, JumpCrew, L’Oréal, and Pubmatic.

These 5 AR Providers Are Changing the Beauty Space

Augmented reality isn’t just for dog filters and Pokémon catching. A growing number of beauty brands are hopping on the AR bandwagon, hoping that virtual makeup try-ons with facial recognition will help spur e-commerce sales. Here’s a peek at how five AR technology providers are making their mark on the beauty and fashion industries.

Street Fight Daily: Shoppers Swarm to Social, Snapchat’s Redesign Goes Live

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Facebook and Instagram Users Discussed Last Weekend’s Shopping than Super Bowl… Snapchat Simplifies Design to Spur Use… Benchmark and Menlo Commit to Sell Shares of Uber to SoftBank…

Street Fight Daily: Microsoft & Amazon Integrate Cortana/Alexa, USA Today Personalizes Homepage

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Surprising Move, Microsoft and Amazon Integrate Voice Assistants… USA Today’s Facebook-Like, Personalized Mobile Site Succeeds in Grabbing User Attention… For New Uber CEO, Fresh Challenges Already Emerge…

Street Fight Daily: Google Identifies Publishers with Cumbersome Ads, Facebook Cleans Up Its Garden

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Reveals Sites with Failing Ads, Including LA Times, Forbes… Facebook Expels Unintentional Clicks from Its Garden to Shore Up Measurement… Analytics Are Widely Used, But Is the Effort Paying Off?…

Street Fight Daily: Lenders Take Over Hibu, Uber Could See $3.5B Valuation

A roundup of today’s big stories in hyperlocal content, commerce, and technologyYellow Pages Owner Hibu Handed Over To Lenders (BBC)… Fast Car: Uber Funding Auction Could Reach a $3.5B Valuation (AllThingsD)… Steve Case on LivingSocial: ‘I’m Still A Believer’ (Washington Business Journal)…

How Buddy Media Uses Facebook to Drive Local Customers Into Stores

Co-founder and chief strategy officer Jeff Ragovin spoke with Street Fight recently about the growing opportunity that social media represents, how the company helped L’Oreal drive revenue to local salons, and the importance of language…