News & Analysis

Report: What Local Merchants Are Missing With Social Media

by David Card Share this  
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Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception of digital marketing effectiveness, results with social have been disappointing.

News & Analysis

What Questions Do You Have About the State of Local Marketing?

by The Editors Share this  
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Earlier this month we released the third edition of The Local Merchant Report. With expert analysis of survey responses from over 500 local merchants highlighted in charts and graphs, it’s a really deep dive. Here are some of the questions we asked…

News & Analysis

Report: Local Merchants Embrace Digital, but Need Plenty of Help

by David Card Share this  
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In the connected local economy, digital techniques will be the primary means of navigation for the customer journey everyone talks about. At the same time, physical-world commerce infrastructure is about to be seriously outdated. The 2015 Local Merchant Report, a survey of 500+ SMBs and VSBs, helps suppliers better understand merchants’ usage of and attitudes toward digital marketing and e-commerce…

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